B+W goes mobile: SCHNEIDER KREUZNACH introduces a new polarizing filter for the iPhone

Bad Kreuznach, (PresseBox) - Schneider-Kreuznach presents its first filter designed especially for lenses on mobile devices at photokina 2012. The B+W Smart-Pro is a circular polarizing filter that can be mounted on all current iPhones and iPads as well as other smartphones and tablet PCs. The filter system is “clicked” onto a small magnetic ring that is first fitted around the lens on the smartphone or tablet. The filter can then be attached and aligned quickly and easily as required. It works on all small camera lenses with a maximum diameter of 8 millimeters.

The B+W Smart-Pro polarizing filter features the same high quality as all B+W products. It eliminates reflections and provides saturated and intense colors as well as an improved contrast ratio. This effect can neither be created subsequently using software nor can an app simulate it. The filter is ideal for all those who want to disassociate themselves from the world of standard Hipstamatic and Instagram photography.

The B+W Smart-Pro features a precision manufactured matt black steel casing with a magnetic mount and polished polarizing lens and is supplied in a safe and practical transport tin shaped like a keyring. It will be available from winter 2012.

Grand draw at photokina: On Saturday, 22 September 2012, Schneider-Kreuznach will be giving away the B+W Smart-Pro C-Pol lens at an exclusive prize draw at photokina.

YouTube-tutorial (http://youtu.be/VFLLP9gnZlg)

For more information on all new Schneider-Kreuznach products, visit us at photokina 2012 from 18 September in hall 4.2, booth D.021. Information on all new filter products can also be found in the new B+W flyers that can also be downloaded at http://www.schneiderkreuznach.com/...

Jos. Schneider Optische Werke GmbH

About the Schneider Group:
The Schneider Group specializes in developing and producing high-performance photographic lenses, cinema projection lenses as well as industrial optics and precision mechanics. The group consists of Jos. Schneider Optische Werke, founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon (Dresden), ISK Optics (Göttingen), Schneider-Optics (New York, Los Angeles), Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and Schneider Optical Technologies (Shenzhen). The company’s main brand is “Schneider-Kreuznach”. The group has around 660 employees worldwide, with 360 based at its German headquarters, and has been a world market leader in the field of high-performance lenses for many years.

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