Schneider-Kreuznach has merged its B+W filter products into two new product lines: a premium range with XS-Pro mount and MRC nano coating and a professional line based on the F-Pro mount and with MRC coating. The two filter ranges can be identified at a glance by a colour code: The premium line is packed in stylish black and the professional range in dark blue. “B+W has led the field in photo filters for years now. This new step will help us to meet the growing requirements and changes in the market conditions,” says Harald Barth, Head of the Photography business unit at Schneider-Kreuznach.
The photo filters can be seen clearly through a panel in the packaging. A hologram on the front identifies the filters as original B+W filters made in Germany. The range of B+W filter accessories has also been given a fresh look: The new transparent plastic SKIN packaging protects the products and at the same time allows buyers to see the lens hoods, caps, lens cleaners and cases. At photokina 2010, B+W presents a new comprehensive filter brochure with tips on how to use B+W filters for creative photography. The handy DIN A4 brochure focuses on filter applications in digital photography.
For more information on photo technology from Schneider-Kreuznach, visit us at photokina 2010 from 21 to 26 September in hall 4.2, booth D 021.
The photo filters can be seen clearly through a panel in the packaging. A hologram on the front identifies the filters as original B+W filters made in Germany. The range of B+W filter accessories has also been given a fresh look: The new transparent plastic SKIN packaging protects the products and at the same time allows buyers to see the lens hoods, caps, lens cleaners and cases. At photokina 2010, B+W presents a new comprehensive filter brochure with tips on how to use B+W filters for creative photography. The handy DIN A4 brochure focuses on filter applications in digital photography.
For more information on photo technology from Schneider-Kreuznach, visit us at photokina 2010 from 21 to 26 September in hall 4.2, booth D 021.
