Florida and Photovoltaic: good prerequisites, slow developments

Bonn/ Orlando, (PresseBox) - Although photovoltaic technology in the U.S. state of Florida enjoys excellent conditions, the market is poorly developed and, despite, at first glance, high growth rates in recent years, seems still be in its infancy. In fact Florida enjoys more than just excellent geographic pre-requisites. How these can be best put to use in the future will be subject to expert discussion during the 8th PV Briefing & Networking Forum USA in Orlando on September 12th.

According to U.S. PV market experts, Florida has the best conditions for the production of solar electricity. On the one hand, the state has a high level of solar radiation. Secondly, Florida is the third largest energy consumer in the United States with relatively high electricity prices. Public acceptance of renewable energy is also high because of a strong biomass market. Yet the Florida solar market is lagging behind states like California or Arizona. Why this is and how the market can be developed will be discussed by both local and global solar experts during the 8th PV Briefing & Networking Forum USA which will be hosted by the Joint Forces for Solar Initiative on September 12th in the "The Westin Imagine Orlando" Orlando.

Is 192.5% growth still not enough?
The estimated growth rate for installed PV capacity in Florida from 2011 to 2012 is over 192.5%. Behind this figure is an estimated 117 MW in 2012, which puts a figure which at first seems impressive into greater perspective. At least in comparison to California and New Jersey where market volume estimations for 2012 are around 1 GW or 400 MW respectively. Growth is driven in Florida by the large scale segment of over 1 MW which made up over 50% of installations in 2011, a number which is expected to increase to 60% in 2012. Yet both small-scale systems and the residential sector also hold potential. For example, in Florida, there is an attractive scheme valid for systems of up to 2 MW which encourages the own-consumption of solar-generated electricity. However, it is hardly ever used. One of the reasons why photovoltaic technology is not being used a lot is the opinion that PV systems are expensive and can only be operated profitably with the aid of rebates or ta x breaks.

In order to counter these and other reservations, market participants need appropriate strategies, particularly with regard to communicating with the end customer. What these could look like and other aspects that are important for future market development will be discussed in Orlando during the panel discussion on "Assessing the Industry | Best Practice Examples & Trends in Technology". Those attending include Willis He (CSUN), Eric C. Romano (DuPont Photovoltaic Solutions), Rusty Pittman (SolarWorld Americas), Boris Schubert (Q-Cells North America), David Devir (KACO) and Bill Gallagher (FlaSEIA). Apart from the discussion, the participants of the event will also gain detailed insight into the current status of the PV market in the U.S. with particular attention being paid to Florida.

Event Information
The 8th PV Briefing & Networking Forum USA will take place on September 12th from 7.30am to 10.00am in "The Westin Imagine Orlando” More information can be found here: http://us.jointforces4solar.com/...

The organizers would like to express their thanks to the premium sponsors CSUN and DuPont Photovoltaic Solutions, the gold sponsors, KACO new energy, Q-Cells, and SolarWorld, as well as to the media partners pv magazine, Sun & Wind Energy, PV Tech.org and Renewable Energy World Network and TV media SolarPV.TV. Further thanks go to the American Council on Renewable Energy (ACORE), the German-American Chamber of Commerce (DAHK) and the Florida Solar Energy Industries Association (FlaSEIA).

For more information on the Joint Forces for Solar Initiative, please contact Mr. Daniel Fuchs (fuchs@jointforces4solar.com | +49 228 42966 45).

Further information on the initiative can be found on the website: www.jointforces4solar.com

Joint Forces for Solar

Intersolar - The World’s Leading Exhibition Series for the Solar Industry:
Intersolar abides by the guiding principle Connecting Solar Business. Intersolar is the world's leading exhibition series for the solar industry. With 20 years of experience and over 3,400 exhibitors and 110,000 visitors in 2011 spanning three continents, Intersolar has the unique ability to bring together the solar industry from the most influential markets around the world. Intersolar's global events take place in Munich, San Francisco, Mumbai and Beijing.

The organizers of Intersolar Europe are Solar Promotion GmbH of Pforzheim and Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG. Intersolar North America, Intersolar India and Intersolar China are organized by the international subsidiaries Solar Promotion International GmbH of Pforzheim and Freiburg Management and Marketing International GmbH.

Joint Forces for Solar
Joint Forces for Solar is a global synergy of stakeholders along the solar value chain. It brings grass-roots knowledge and know-how to a global dimension. A local goes global strategy takes the first hand, insider information installers gain when dealing with customers on a daily basis and utilizes it to shape the future direction of the solar industry. In return, global goes local, installers benefit from access to information on the latest technological developments and changes in market trends giving them the competitive edge necessary for long-term success.

The initiative builds a bridge between the individual links of the value chain and offers a platform where opinions, ideas and expertise can be shared that ultimately strengthen the industry going forward.

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