- Leading global provider of professional photographic equipment and services selects Intershop 7 to build its new global multi-lingual shopping platform for B2B and B2C scenarios
- Intershop is chosen as a strong global partner to extend Calumet's digital worldwide reach
- Intershop 7 will offer competitive advantage thanks to integrated marketing tools for sales-oriented campaigns
Moving to Intershop 7 was necessary due to the high growth rate the company had seen over the last years. Intershop was selected for its expertise in both markets, with the goal of establishing an easy-to-manage, yet high-performance multi-lingual global platform with local sub-stores.
Resulting from a close cross-continental cooperation between teams in Europe and the US, Intershop is now supporting Calumet Photographic with a solution that addresses its complex platform requirements, accounting for customer relationships in different countries with diverging tax values and different portfolios.
“Intershop’s deep understanding of how sales processes work in our key target markets, combined with a highly flexible solution, is what convinced us to sign this deal,” says Christof Bergmann, Managing Director Calumet Europe. “We are able to greatly reduce the time-to-market of our platform re-launch based on Intershop's substantial heritage in tailoring e-commerce shops to the needs of international companies. We now have an e-commerce platform that allows us to easily run a variety of campaigns and promotions – a highly effective marketing tool in an industry where competitive pricing is key.”
About Calumet Photographic:
Calumet Photographic has been serving photographers since 1939. Only Calumet serves the needs of photographers with an interactive website, professional call center and worldwide retail centers. There are 29 retail centers in the Calumet group serving the United States, United Kingdom, Netherlands, Belgium and Germany.
