IDC Comment: Amazon Surprises the Market With the First Quality Tablet for the Masses

London, (PresseBox) - Yesterday, Amazon gave an important lesson to the entire consumer electronics industry. When a company, any company, knows its customers, when it understands their needs and what matters for them, it can, and will, deliver great products, even if its primary business is to sell shoes, underwear and books online. Amazon has announced not just a great tablet from a hardware perspective, but has bundled it with great services and content, significantly improved the user experience, and is bringing it to consumers at a price that will make the (good quality) tablet segment accessible to the mass market for the first time.

The Kindle Fire HD is likely be a top seller this Christmas. Amazon's tablet provides a richer user experience than the Google Nexus 7 or any other 10-inch Android tablet on the market. The media is embedded in the hardware in such a way that it seems a feature of it and not an application that comes with it for users to open when they need to access content.

All smartphone and tablet players need to watch the revolution that Amazon is making carefully. They have been shouting about how important it is for them to develop an ecosystem; how great the hardware is; how good their services are... but the bottom line, it is now clear, is that they haven't really executed (or understood) what they are preaching. And they are now probably looking at the Kindle Fire HD specs and calculating the bill of materials to figure out if they can compete with those prices, failing to understand the broader picture and trend.

All product and company names may be trademarks or registered trademarks of their respective holders.

IDC Central Europe GmbH

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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