Worldwide tablet shipments will drop to 195 million units in 2016, down -5.9% from 2015, according to a new International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker forecast. Looking beyond 2016, IDC expects the overall market to return to positive growth, albeit single digit, driven by growing demand for detachable devices. This somewhat hybrid category that brings together slate tablets and PCs is expected to grow from 16.6 million shipments in 2015 to 63.8 million in 2020.
"Beyond the growing demand for detachable devices, we're also witnessing an increase in competition within this segment that will help drive design, innovation, and a decline in average prices," said Jean Philippe Bouchard, Research Director, Tablets. "At the latest Mobile World Congress, we saw new entrants, like Alcatel and Huawei, coming from the mobile space and expanding their portfolio to address the demand for detachables. Everyone in the industry recognizes that traditional personal computers like desktops and notebooks will potentially be replaced by detachables in the coming years and this is why we will see a lot of new products being introduced this year."
The change from slate form factor to detachables will bring along two other changes to the tablet industry. First, devices with larger screen sizes (9" and above) will experience growth throughout the forecast while those under 9inches will decline. And second, Microsoft-based devices will begin taking share from the other platforms, most notably Android.
"This momentous shift in form factor will bring along the first significant impact of Windows-based devices that the tablet market has seen," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Device Trackers. "Windows 10 seems to be making headway in both the PC and tablet markets, mainly driven by devices with larger screen sizes. Despite the free licensing on products under 9 inches the growth for Windows-based tablets will be primarily on devices with displays between 9 and 13 inches. Until we see a day where touch is introduced for Mac OS X and inroads are paved to bring Android and Chrome more closely aligned, we believe Windows remains the logical choice for detachable products."
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Taxonomy Note: Total tablet market includes slate tablets plus detachable tablets. References to "tablets" in this release include both slate tablets and detachable devices.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. The IDC Tracker Chart app is also available for Android Phones and Android Tablets.
For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
"Beyond the growing demand for detachable devices, we're also witnessing an increase in competition within this segment that will help drive design, innovation, and a decline in average prices," said Jean Philippe Bouchard, Research Director, Tablets. "At the latest Mobile World Congress, we saw new entrants, like Alcatel and Huawei, coming from the mobile space and expanding their portfolio to address the demand for detachables. Everyone in the industry recognizes that traditional personal computers like desktops and notebooks will potentially be replaced by detachables in the coming years and this is why we will see a lot of new products being introduced this year."
The change from slate form factor to detachables will bring along two other changes to the tablet industry. First, devices with larger screen sizes (9" and above) will experience growth throughout the forecast while those under 9inches will decline. And second, Microsoft-based devices will begin taking share from the other platforms, most notably Android.
"This momentous shift in form factor will bring along the first significant impact of Windows-based devices that the tablet market has seen," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Device Trackers. "Windows 10 seems to be making headway in both the PC and tablet markets, mainly driven by devices with larger screen sizes. Despite the free licensing on products under 9 inches the growth for Windows-based tablets will be primarily on devices with displays between 9 and 13 inches. Until we see a day where touch is introduced for Mac OS X and inroads are paved to bring Android and Chrome more closely aligned, we believe Windows remains the logical choice for detachable products."
This chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic are available by clicking here.
Taxonomy Note: Total tablet market includes slate tablets plus detachable tablets. References to "tablets" in this release include both slate tablets and detachable devices.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. The IDC Tracker Chart app is also available for Android Phones and Android Tablets.
For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
