Cable management specialist HellermannTyton has begun 2018 with its first global brand campaign under the motto “MADE FOR REAL”.
The bold message harps back to the company’s 1930s origins: inspired by the tiny rubber tube in bike valves, founder Paul Hellermann developed a process for binding electric cables with rubber. The Hellermann grommet and three-pronged pliers were born and still live on.
Today, MADE FOR REAL conveys this inventive spirit and represents HellermannTyton’s quality promise as a market leader in the production and supply of premium products for professional cable management.
“It’s concrete deeds and not big words that drive our customers forward“, says Marketing Director Alexandra Stoklossa. “We don’t just claim to think ahead, we act ahead, too. Only then is what we do really MADE FOR REAL“.
The motto of the new communication concept is the result of extensive dialogue with HellermannTyton staff from the company’s 37 locations around the globe. HellermannTyton recognizes that real people are the most valuable asset that it has.
“MADE FOR REAL was also the premise behind the implementation of the campaign motives. No professional models were photographed or filmed. Instead, real HellermannTyton employees and products were placed centre stage”, explains Head of Strategic Brand Peter Paul Plambeck.
A new company film was published today which captures the special spirit and the competence that HellermannTyton MADE FOR REAL transports. The film and further information about the campaign can be found here on the internet: www.made-for-real.com
The bold message harps back to the company’s 1930s origins: inspired by the tiny rubber tube in bike valves, founder Paul Hellermann developed a process for binding electric cables with rubber. The Hellermann grommet and three-pronged pliers were born and still live on.
Today, MADE FOR REAL conveys this inventive spirit and represents HellermannTyton’s quality promise as a market leader in the production and supply of premium products for professional cable management.
“It’s concrete deeds and not big words that drive our customers forward“, says Marketing Director Alexandra Stoklossa. “We don’t just claim to think ahead, we act ahead, too. Only then is what we do really MADE FOR REAL“.
The motto of the new communication concept is the result of extensive dialogue with HellermannTyton staff from the company’s 37 locations around the globe. HellermannTyton recognizes that real people are the most valuable asset that it has.
“MADE FOR REAL was also the premise behind the implementation of the campaign motives. No professional models were photographed or filmed. Instead, real HellermannTyton employees and products were placed centre stage”, explains Head of Strategic Brand Peter Paul Plambeck.
A new company film was published today which captures the special spirit and the competence that HellermannTyton MADE FOR REAL transports. The film and further information about the campaign can be found here on the internet: www.made-for-real.com
