Car sharing market growth will gain momentum over the forecast timespan due to a broad range of service options with a diverse range of customer experiences and differentiated price points as compared to other mobility options. These services allow flexibility to customers such as distance traveled and integration with public transit systems.
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Based on the model, the free-floating car sharing market is expected to witness a rapid growth due to newness of the industry and a high degree of flexibility in terms of dropping off the vehicle wherever it is suitable for the driver. These services are mainly used for shorter traveling distances, providing a cost-effective option as an alternative to taxies. However, these services are expensive as compared to station-based services and operate mainly in city areas.
The tedious and time-consuming registration processes for these services are expected to restrict the car sharing market growth. For instance, Car2Go app in Germany requires several steps for registration and Fiat-powered Enjoy does not allow registration via mobile phones. Furthermore, the competition from services such as car rental and ride hailing are expected to restrain the industry growth.
Key players in the Europe car sharing market include Autolib, Flinkster, DriveNow, Car2Go, Tamyca, and CarUnity. The industry is characterized by the presence of several players in addition to the several vehicle manufacturers such as BMW entering the car sharing market. Mergers and acquisitions are among the most common strategies adopted by these players. For instance, the merger between DriverNow and Car2Go will enable these companies to tackle the competition from established players such as Europcar.
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Segments We Cover:
Europe Car Sharing Market by Business Model
Europe Car Sharing Market by Model
Europe Car Sharing Market by Application
The above information has been provided for the following countries:
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