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Gerresheimer presents sustainable and innovative product solutions at Cosmetic Business in Munich
Glass is a fascinating material which can be designed and decorated in an impressively wide variety of ways, making it an integral part of attractive product presentation. "The packaging of a cosmetic product has a major influence on the purchase decision and must reflect the identity of a brand. In addition to an expressive look and feel, however, our customers are attaching increasing importance to the sustainability of the chosen packaging," says Jürgen Grasel, Director Sales Cosmetics Europe Moulded Glass. Gerresheimer supports customers from the idea through to production in the development of aesthetic packaging designed according to ecological criteria.
Sustainable packaging design
Consumers are increasingly taking sustainability aspects into account in their purchasing decisions. The cosmetics industry is a pioneer in sustainable development. At Cosmetic Business, Gerresheimer displays attractive glass flacons and jars made of post-consumer recycled (PCR) glass as well as weight reduced EcoDesign variants.
Expansion of the portfolio to include tubular glass packaging
Gerresheimer now also offers packaging solutions made of tubular glass. These include, for example, perfume samplers or vials for product miniatures or small packaging units such as high-potency serums. Also possible are various ampoules and tubular packaging for liquid or semi-liquid color cosmetics, for example mascara. These can be finished to match the brand identity. The possibilities range from printing, lacquering, mat treatments to metallization.
One-stop-shop solution for dermaceuticals
The market for cosmetics with highly effective ingredients is growing rapidly. Gerresheimer has developed an innovative complete solution for skin care which has to be dosed or applied with pinpoint accuracy: A dropper bottle made of PCR glass and a customizable pipette closure. For this purpose, Gerresheimer has combined the expertise of its Moulded Glass, Tubular Glass and Plastics divisions.
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