Bonn. The inverter manufacturer SMA is the uncontested market leader in Australia. EuPD Research’s newest study concentrates on the Australian photovoltaic (PV) market and is based on a survey among Australian PV installers. Analyzed aspects of the inverter market include: unaided brand awareness, customer relationship, brand recommendation, customer satisfaction and market share among the surveyed installers.
Although SMA is the market leader in many countries, its position in Australia remains exceptional. Except for customer satisfaction, where SMA comes in a close second after Fronius, SMA leads in all other analyzed aspects by an outstanding margin. Regarding unaided brand awareness, SMA reached the highest score ever measured in any country surveyed for the “PV Installer Monitor”.
These results are part of the “Australian PV Installer Monitor”, a special edition of the “European PV Installer Monitor”, which has been conducted by EuPD Research for the eighth consecutive year. The “Australian PV Installer Monitor” covers the fields of wholesale, modules, inverters, and energy storage.
Should you have any questions, please contact our project manager Hanna Schmole (+49 (0)228 97143-38 | h.schmole@eupd-research.com) or our press office.