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SMA dominates inverter market Down Under - New Study surveys Australian Photovoltaic Installers

(PresseBox) (Bonn, ) SMA is the Australian photovoltaic market leader, as the latest study conducted by the German market research company EuPD Research reveals. 

Bonn. The inverter manufacturer SMA is the uncontested market leader in Australia. EuPD Research’s newest study concentrates on the Australian photovoltaic (PV) market and is based on a survey among Australian PV installers. Analyzed aspects of the inverter market include: unaided brand awareness, customer relationship, brand recommendation, customer satisfaction and market share among the surveyed installers.

Although SMA is the market leader in many countries, its position in Australia remains exceptional. Except for customer satisfaction, where SMA comes in a close second after Fronius, SMA leads in all other analyzed aspects by an outstanding margin. Regarding unaided brand awareness, SMA reached the highest score ever measured in any country surveyed for the “PV Installer Monitor”.

These results are part of the “Australian PV Installer Monitor”, a special edition of the “European PV Installer Monitor”, which has been conducted by EuPD Research for the eighth consecutive year. The “Australian PV Installer Monitor” covers the fields of wholesale, modules, inverters, and energy storage.

Should you have any questions, please contact our project manager Hanna Schmole (+49 (0)228 97143-38 | or our press office.

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EuPD Research Sustainable Management GmbH

EuPD Research Sustainable Management GmbH is an international service provider focusing on B2B market research with a highly specialized multilingual interview center. We provide our clients in Europe, Asia and the US with the entire range of qualitative and quantitative research services. With the help of in-depth market knowledge combined with methodological professionalism, we provide practical, future-oriented business solutions and ensure that our clients receive a return on their research investment. Our continuous research has enabled us to develop particular skills in the field of renewable energy sources, particularly in the field of solar energy.