Pressemitteilung BoxID: 491575 (EuPD Research - Hoehner Research & Consulting Group GmbH)
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Trina Solar Receives TOP BRAND PV Seal in Germany

Through its local subsidiary Trina Solar (Germany) GmbH, the leading module brand Trina Solar has today been awarded with the TOP BRAND PV quality seal. The award was based on representative surveys among installers and end customers.

(PresseBox) (Bonn, ) Bonn. Trina Solar (Germany) GmbH, the local subsidiary of Trina Solar, achieved a major increase in brand awareness among German installers in the last year and is now one of the best known international brands in the German market. EuPD Research in Bonn, an independent research institute, reached this conclusion based on a survey of the German PV market. Besides the increased brand awareness, Trina Solar has a relatively high market share especially in the solar installer segment. Based on results of the survey, Trina Solar is honored today with the independent seal of quality, TOP BRAND PV.

With its TOP BRAND PV EuPD Research 2010 has developed a unique methodology for independent assessment of the brand management of module and inverter manufacturers. The award of the seal is based on a multi-level analysis. Brand perception among customers is a basis for evaluating qualified statements among customers and intermediaries. This gives manufacturers an unfiltered assessment of their own brand and also a possible optimization of opportunities in brand management. Wholesalers, installers and end customers refer to the TOP BRAND PV seal as independent guidance in their selection of quality brands. Trina Solar (Germany) GmbH has now been awarded this premium seal in Germany.

The award is based solely on leading PV manufacturers who have passed an appropriate quality model. Trina Solar is now a member of an exclusive group of top brands that are authorized to carry the seal TOP BRAND PV. “It is an honor for us to be recognized as one of the top brands that are authorized to carry the TOP BRAND PV seal. This recognition reaffirms Trina Solar as a company committed to high product quality and strong local customer service”, said Ben Hill, Head of Trina Solar Europe.

TOP BRAND PV: Background to Brand Management and How the Seal is awarded
Brand management is a term used to describe the systematic development of a brand within a target group and its differentiation from the competition. When this is done well, brand management can enable a brand to become functional, relevant and emotionally “charged”, and thus to become a true corporate value. Based on years of research experience, EuPD Research has developed a model in which over 30 individual factors are analyzed in order to quantify and evaluate brand management.

With the seal TOP BRAND PV, the leading market research and consultation firm EuPD Research has expanded its expertise in certification into the PV sector. Besides the leading award in sustainable management – the Corporate Health Award – EuPD Research now offers manufacturers in the PV branch new benefits. For years, EuPD Research has been providing companies and market-listed corporations with certificates in the fields of brand management, sustainable management and production standards. Together with business partners and test institutes, such as the TÜV Süd Life Service, EuPD Research currently leads the market in the certification of corporate sustainability. With the seal TOP BRAND PV, manufacturers can set themselves apart from the competition, present a unified image to their end customers and strengthen their own brand.

Awards Help Orientation: Intermediaries and Buyers Trust Seal of Approval
In a competitive market, seals of approval such as the TOP BRAND PV seal do not just offer benefits for manufacturers – intermediaries such as installers can also differentiate themselves once they have proven that they are offering high quality brands. This generates extra marketing benefits without additional costs. For end customers, the quality seal offers a point of orientation in a highly differentiated market. The seal is both easy to understand and recognizable for the customer.

More information about the TOP BRAND PV seal of approval is available under:

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EuPD Research - Hoehner Research & Consulting Group GmbH

EuPD Research is a market and opinion researcher for media and companies. As a full-service provider with a highly specialized interview center, we offer a wide range of quantitative and qualitative research services. We create market studies, sector reports, and business climate indices and use this information to develop target-oriented decision support for our customers. In the process, we draw upon an expert network of scientists, decision makers and media representatives.

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