In den Gänsäckern 5
64367 Mühltal, de
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Study: Engineering midmarket particularly innovative - DATRON at position 30
DATRON AG is one of the most innovative SMEs in Germany(PresseBox) ( Mühltal, )
Only people create innovations
The CEO of DATRON AG, Dr. Arne Brüsch, proudly commented on the excellent result: "Innovative capacity is on everyone's lips. Frequently, however, the term appears in the context of advertising messages and is usually justified merely by the launch of a new product. How to measure the innovative capacity of a company in fact often remains intangible. We are delighted that our innovative strength has been recognized not only at a technological level, but was also reflected in the independent economic study of the Munich Strategy Group. With our excellent placement among very renowned German businesses, we feel confirmed and encouraged to pursue the course of our corporate management. The top ranking was landed by a company that makes 461 million euros in sales per year. The fact that DATRON has reached [EUR 38.2 million in 2014] such a comparatively high innovation score, is thanks to the DATRON employees, who are at the top of our priority list. The innovative capacity of our staff is the cornerstone of our healthy and sustainable growth. "
About the origin of the study
The Munich Strategy Group initially evaluated the data of German companies that achieve an annual sales between ten million and one billion euros. The strategy consultants analyzed their annual reports and presentations and conducted interviews with customers and industry experts as well as managers, owners and councils of companies. In a subsequent step 400 companies were shortlisted for which MSG calculated individual innovation scores. The consultants made sure that each company excels at continuous product innovations, is classified as innovative by their competition and encourages an idea-promoting corporate culture. Moreover, the assessment took also economic indicators such as sales and profit growth into account.
* Source: Munich Strategy Group commissioned by WirtschaftsWoche, 10/2015
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