DALIM SOFTWARE announces HTML 5 publishing with multi-media content at CrossMedia 2012
Visitors to stand 220 will see how files - including VIRTUAL LIBRARY HTML5 flipbooks - can be easily posted on websites
Cross Media 2012 is an event for marketers and agencies to discover how cross-platform campaigns can improve ROI; and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.
Part of ES, VIRTUAL LIBRARY (DVL) is a page-turning application providing real-time access to a realistic publication ‘look and feel’, even simulating paper grades, for softproofing review and approval before a job is printed. The Enrichment option of ES lets brands and publishing customers turn otherwise static, print-ready PDF files into interactive digital magazines, newspapers, corporate publications, brochures and catalogs—even adding movies and slide shows—for the iPad. Thus, the content provider has the tools to offer a much more dynamic ‘reader experience’ than just the pure conversion of a magazine ported to an iPad.
Now, the very same enriched documents can also be placed as HTML5 files (rather than Flash) on the web, eliminating the need for any reader application or plug-ins, even on mobile devices. This offers the ability to post interactive online content without any need of cumbersome and time consuming programming.
“With ES and DVL, anyone — for example, publishers or catalog producers — can embed dynamic page-turning content on any website, just as is done with YouTube videos — easily viewed by anyone,” explains Isabelle Billerey Rayel, Business Development Director, DALIM SOFTWARE. “For example, a prepress house producing printed catalogs can help a retailer display a digital version online, even before printing. Combine this with ES enriching technology, and you have a powerful tool to produce interactive online catalogs or magazines within minutes, that can be dynamically updated if an item is sold out. While some prepress houses already provide this service, they are either Flash based, with its compatibility issues. Or, other systems require very time consuming and costly programming. ES and DVL make it a very simple process.”