ContiTech Looks to Strong Brands in Replacement Business

Extensive product program fulfills a range of needs / Original air springs ensure OEM quality / Phoenix air springs perfectly tailored to the replacement business

Hannover, (PresseBox) - Three brands - one manufacturer. In addition to original air springs of the premium ContiTech brand, ContiTech Air Spring Systems offers two further brands that fulfill the various requirements of customers in the replacement business. "With our brand strategy, we offer attractive alternatives to copied air springs of poorer quality and impress in every market segment with an optimal price/performance ratio," explains Dirk Hoffmeister, head of the Commercial Vehicle Replacement segment at ContiTech Air Spring Systems.

ContiTech air springs demonstrate the company's expertise as an original equipment manufacturer, something that also benefits customers in the replacement business. The unique thing is that the replacement parts offered are original air springs developed and produced by ContiTech for original equipment. In this way, the ContiTech brand ensures that the highest quality requirements are met and that long-lasting product solutions are provided that fulfill the needs of the vehicle manufacturers. Customers can also call upon an extensive service in the form of product training and marketing support.

The Phoenix and PRIME-RIDE® brands complement the offering for the replacement market. These serve as an alternative - particularly with regard to price - to copied air springs without the customer having to significantly compromise on quality and spring characteristics. "Phoenix air springs are perfectly tailored to the replacement parts market," declares Hoffmeister. "With a product range that in many respects goes beyond that offered by ContiTech, Phoenix has become a successful brand for the replacement market. Particularly in the area of service materials, this brand offers logical additional products such as screw kits specially attuned to the air springs or special air connections."

The offering is rounded off by PRIME-RIDE® air springs: With a limited range of product types, the budget brand is primarily directed toward people with older vehicles for whom the price level and quality of the replacement parts must be reasonably proportionate to the value of the vehicle. To achieve this, however, the customer also goes without services offered for the ContiTech and Phoenix brands.

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