Continental Expands Involvement in Pro Football

Hannover, (PresseBox) - .
- Automotive supplier joins up with Schaeffler Group to sponsor FC Bayern Munich
- "Bolsters worldwide positioning of Continental as premium brand"
- In the future, football stars will play it safe by traveling on tires from Continental, FC Bayern Munich's sole tire partner

Continental AG, Hanover, is joining up with the Herzogenaurachbased Schaeffler Group as sponsoring partner of the recordsetting German football champion, FC Bayern Munich. An agreement running until 2015 was signed recently. "We are delighted with the attractive possibility our role as exclusive tire partner offers to link two premium brands, Continental and FC Bayern Munich. This adds a further component to our international football sponsoring strategy," said Nikolai Setzer, member of the Executive Board and head of the Passenger and Light Truck Tires division at Continental AG, adding: "Hooking up with Germany's most successful football club and the one best known around the world boosts the image of the premium Continental brand as a tire renowned nationally and internationally for its safety and braking performance."

The new sponsoring partnership comes on the heels of the recently announced firsttime premium sponsoring of DFB football cup competition in Germany and of Major League Soccer in the U.S. In combination with the sponsoring of the 2010 FIFA World Cup South Africa and the 2014 FIFA WM Brazil, Continental is thus making broad, longterm use of pro football as its central communications platform - both internationally as well as nationally and regionally. "After achieving a further double victory and making it into the final match of the Champions League this past season, FC Bayern Munich now plays in televised Bundesliga action to a growing fan community in the millions in- and outside of Germany. This certainly includes viewers in growth markets we have targeted in Asia. The team's numerous international appearances outside of regular competition further boost FC Bayern Munich's very high degree of visibility in connection with our premium Continental brand," remarks Setzer. "FC Bayern Munich stands for a highly professional and impassioned approach off the playing field, too. These are attributes that perfectly match our products and our brands."

In this case, as he points out, Continental benefits from the Herzogenaurachbased Schaeffler Group's longstanding ties to FC Bayern Munich. The former paved Continental's way to this additional sponsoring opportunity. In the runup to the 2010 FIFA World Cup South Africa, Continental supported the nationwide kickHIV! action days initiated by the "Go Ahead!" relief organization against AIDS in South Africa, as did FC Bayern Munich's international Philipp Lahm.

"Contact Package" for Top Football Players

The sponsoring package encompasses, in particular, perimeter advertising for all Bundesliga home games, including exclusive ticket allotments for these as well as DFB cup and Champions League matches. Sponsoring of DFB cup competition also provides Continental with additional tickets for games involving FC Bayern Munich as reigning champion. In the future, the football stars from Munich will, moreover, be playing it safe by traveling on premium tires from Continental, the market leader, when out and about in the team's MAN bus and in service vehicles from Audi, another sponsoring partner.

Continental Reifen Deutschland GmbH

With sales of approximately €20 billion in 2009, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 138,000 in 46 countries.

Continental is the only tire manufacturer to supply a comprehensive range of industrial tires, making it the No. 1 in Germany and Europe, and one of the top three worldwide. The tire divisions are an official sponsor of the 2014 FIFA World Cup Brazil(TM) . For further details, please visit

Diese Pressemitteilungen könnten Sie auch interessieren

Weitere Informationen zum Thema "Fahrzeugbau / Automotive":

Wie wird der Umsatz mithilfe des Internet of Things smart?

Wer mit smar­ten Pro­duk­ten und Ser­vices Geld ver­die­nen will, muss die­se nicht nur ent­wi­ckeln und an­bie­ten. Viel­mehr sind die pas­sen­den Er­lös­mo­del­le ein ent­schei­den­der Be­stand­teil von IoT-Pro­jek­ten. Und die­se un­ter­schei­den sich zum Teil deut­lich von den Um­satz­prak­ti­ken bei klas­si­schen Pro­dukt­ver­käu­fen und Sup­port-An­ge­bo­ten. Die Er­lös­mo­del­le auf die An­for­de­run­gen des IoT an­zu­pas­sen, ist we­ni­ger ei­ne tech­ni­sche als ei­ne kul­tu­rel­le Her­aus­for­de­rung.


News abonnieren

Mit dem Aboservice der PresseBox, erhalten Sie tagesaktuell und zu einer gewünschten Zeit, relevante Presseinformationen aus Themengebieten, die für Sie interessant sind. Für die Zusendung der gewünschten Pressemeldungen, geben Sie bitte Ihre E-Mail-Adresse ein.

Es ist ein Fehler aufgetreten!

Vielen Dank! Sie erhalten in Kürze eine Bestätigungsemail.

Ich möchte die kostenlose Pressemail abonnieren und habe die Bedingungen hierzu gelesen und akzeptiert.