The most successful German daily soap “Gute Zeiten, schlechte Zeiten” has enthused its many fans for nearly 17 years. In order to keep the fans informed, an extensive online offering was re-launched under www.gzsz.de .
On the new website, the fans of the series can become members in the official GZSZ Community. In the installation of the individual Avatars, one can upload a photo and also select from which GZSZ Star they’d like to be greeted by after logging in. The new member search enables the visitors to find other GZSZ fans with the same interests. Impatient GZSZ fans can see the countdown to the next episode on every page. Furthermore, the new online appearance offers a guide with information about the episodes of the series and a stars area with extensive portraits of the actors. If someone has missed something, they can find a multitude of scenes in the video archive of “Gute Zeiten, schlechte Zeiten.”
With the adoption of CONTENS as the technical platform of the new online appearance, the GZSZ editors have both a flexible and simultaneously easy-to-use solution at their disposal. For example, as well as the normal page content, the content in the multiply used flash applications can be quickly and easily maintained with the help of the special CONTENS XML channel. Automatically updated category overviews reduce the workload significantly for editors. As soon as the content on a page has been changed, the category overviews are updated by themselves at the end of each page.
The conception of the new GZSZ Community was developed in-house by the online specialists from RTL interactive. The realization was taken over by RTL interactive in co-operation with CONTENS Professional Services.
About RTL interactive
Under the umbrella of RTL interactive GmbH, the media group RTL Germany bundles the digital, interactive and transaction-based business areas, beyond the classic, advertising-financed free TV.
The company develops innovative topics, products and platforms, which are attractive for both the public and advertisers. Areas such as online, mobile, teletext, licensing, media services (telephone and SMS premium rate service) and games publishing (PC and console games) are included within the company.
About „Gute Zeiten, schlechte Zeiten“
Gute Zeiten, schlechte Zeiten (GZSZ) is the most successful German daily soap. Since the first broadcast in May 1992, over 4,100 episodes of the popular series have been produced and broadcast on RTL.