Strengthening the Strategic Partnership: Hootsuite & CELUM introduce Connector for Social Media Management

The CELUM Hootsuite Connector / Photo: CELUM
(PresseBox) ( Linz & Hamburg, )
Together with Hootsuite, CELUM introduces a new integration solution to make distributing content via social media even easier. Customers, who use CELUM, the leading Digital Asset Management platform to manage their content, can now use Hootsuite, the world’s leading social media management platform, for content distribution via various social channels as well. The integration has been developed by long-standing CELUM implementation partner netcare.

You can activate the CELUM Hootsuite Connector from inside your CELUM account. The platforms are connected via interlinked workflows, making it easy to use. This also means that content that you store in CELUM is also automatically displayed in Hootsuite.

Advantages of the CELUM and Hootsuite connection

Thanks to the technology integration with Hootsuite, CELUM customers can now publish the content they create onto their social media channels directly from their account. After activating the Connector, a new content folder is created within CELUM, which also appears in the Hootsuite Dashboard. The Connector automates the content posting process via each specific social channel, including Facebook, Twitter, Instagram, Google+, and LinkedIn.

The Hootsuite CELUM Connector supports a wide range of image, video, document and audio formats. You can define which formats you would like to use on social media and CELUM automatically converts the content into the right format for each specific social channel, ensuring that images are published in the best possible quality.

More efficiency for social media teams

The integration facilitates efficient team processes. For example, you can configure the settings to choose the appropriate control and approval processes, using the Hootsuite team function. The Connector also enables you to centrally manage comments and messages from your followers, and to assign queries to specific team members. In addition, you are able to plan, execute and analyse your digital advertising campaigns, and do comprehensive monitoring and analysis of what your followers are saying, trends and competitors.

Rob Coyne, General Manager for Hootsuite, EMEA says: "The native integration of CELUM and Hootsuite offers a very comfortable, networked deployment of two complementary platforms. CELUM customers are now able to seamlessly place their high-quality content on their social networks. We are excited about this excellent partner synergy."

The Connector will be presented for the first time at the exclusive CELUM customer and partner event, Celumium, on November 9th in Frankfurt and will then also be available at the CELUM Marketplace and in the Hootsuite App Center.

About Hootsuite:

Hootsuite is the most widely used social media management platform, used by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000. Hootsuite's battle-tested technology, extensive ecosystem, and social DNA help organizations to champion the power of human connections at scale. To learn more, visit

About netcare

netcare Business Solutions GmbH, as an IT service provider, supports the implementation of large IT projects through IT project management, software development and quality assurance, as well as with marketing and support services. The focus is on digital products and services provided by leading car manufacturers and banks. Founded in 2003, the company comprises a 70-strong team across four sites in Germany and one in the US.
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