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Cloud, Interoperability, Performance Measurement

CELUM offers 360° Digital Asset Management for companies in the enterprise segment

(PresseBox) (Linz, ) According to a market analysis of the consulting firm Forrester Research, the Digital Asset Management (DAM) Software CELUM by the European market leader of the same name from Linz ranks among the leading DAM solutions that offer a 360° approach for the marketing of large companies. While a lot of DAM providers are heavily specialized, CELUM scores through its flexibility and performance.

In the course of the analysis “Vendor Landscape: Digital Asset Management, 2016“, Forrester Research closely examined 26 DAM providers. The analysts checked the extent that the solutions met the demands of future-proof Digital Asset Management. Within that, the consulting firm differentiates between three scenarios for the application of a DAM solution: enterprise – i.e. company-wide, in marketing and in media production.

Forrester identifies three factors in the market observation that will cause a disruption in the anyway fragmented DAM market: the increasing application of Cloud-based services in the shape of “Platform-as-a-Service” (PaaS) and “Software-as-a-Service“ (SaaS) as well as the increasing demand for interoperability between DAM- and other digital solutions and the ability of analyzing the DAM software to measure the content performance.

Forrester ranks CELUM among the leading DAM solutions in the company-wide application as well as in marketing, as it scores through its flexible management of rich media, the numerous integrations with other software providers and with an up-to-date Cloud option for its solutions. CELUM reduces the costs for the life-cycle of the entire content and thereby increases the operative efficiency of the company.

Michael Kräftner, CELUM CEO, “The market analysis by Forrester Research provides orientation to companies on which DAM solution fits their purposes best. With CELUM, we are offering a powerful, flexible and at the same time highly integrable software that completely fulfills the demands that marketing-oriented companies have for 360° Digital Asset Management.“

Download the full report “Vendor Landscape: Digital Asset Management 2016” here.

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CELUM is a globally leading developer of Marketing Technology Software for Enterprise Digital Asset Management and Marketing Content Management.

More than 700,000 users from more than 700 companies in 35 countries already trust CELUM software products. These include leading brands such as 3M, CLAAS, Hochtief, L'Oreal Professional, MAN, Shiseido, Silhouette, Toshiba, Toyota, Universal Music.