“Stadium Vision” is the new buzzword – particularly so with operators of stadia and arenas. Solutions are subsumed under it, offering attractive entertainment and customised advertising messages over and above comprehensive Wi-Fi and diverse opportunities for real-time interaction via social media walls.
High-definition screens provide the fan with targeted information at prominent sites within the stadium, as well as highlights of the game from the most diverse camera angles. Sponsors have the opportunity to precisely tailor and link their advertising messages to relevant video content and to provide fans with targeted information on interesting products and services. Naturally, a prerequisite for this is the development of an app or mobile strategy which is aligned with and which supplements the screens.
This is where BTD comes in: Fan experience and ROI
BTD is precisely implementing this vision at the Allianz Arena for Deutsche Telekom and FC Bayern München to maximise the spectator experience for fans. BTD was commissioned by Deutsche Telekom to optimally project manage the introduction of the system in the Allianz Arena and to operate its’ infrastructure over the next five years. Consequently, FC Bayern München commissioned BTD to work on developing a targeted mobile app and the development of a marketing plan for Stadium Vision.
You can read more about our expertise and services in the domain of clubs and stadia here: http://www.btd.de/...
High-definition screens provide the fan with targeted information at prominent sites within the stadium, as well as highlights of the game from the most diverse camera angles. Sponsors have the opportunity to precisely tailor and link their advertising messages to relevant video content and to provide fans with targeted information on interesting products and services. Naturally, a prerequisite for this is the development of an app or mobile strategy which is aligned with and which supplements the screens.
This is where BTD comes in: Fan experience and ROI
BTD is precisely implementing this vision at the Allianz Arena for Deutsche Telekom and FC Bayern München to maximise the spectator experience for fans. BTD was commissioned by Deutsche Telekom to optimally project manage the introduction of the system in the Allianz Arena and to operate its’ infrastructure over the next five years. Consequently, FC Bayern München commissioned BTD to work on developing a targeted mobile app and the development of a marketing plan for Stadium Vision.
You can read more about our expertise and services in the domain of clubs and stadia here: http://www.btd.de/...
