Pressemitteilung BoxID: 724284 (Sportradar)
  • Sportradar
  • Feldlistrasse 2
  • 9000 St. Gallen
  • Ansprechpartner
  • Stefanie Bandau
  • +49 (89) 660291-231

"Stadium Vision" - maximum fan experience

(PresseBox) (München, ) “Stadium Vision” is the new buzzword – particularly so with operators of stadia and arenas. Solutions are subsumed under it, offering attractive entertainment and customised advertising messages over and above comprehensive Wi-Fi and diverse opportunities for real-time interaction via social media walls.

High-definition screens provide the fan with targeted information at prominent sites within the stadium, as well as highlights of the game from the most diverse camera angles. Sponsors have the opportunity to precisely tailor and link their advertising messages to relevant video content and to provide fans with targeted information on interesting products and services. Naturally, a prerequisite for this is the development of an app or mobile strategy which is aligned with and which supplements the screens.

This is where BTD comes in: Fan experience and ROI

BTD is precisely implementing this vision at the Allianz Arena for Deutsche Telekom and FC Bayern München to maximise the spectator experience for fans. BTD was commissioned by Deutsche Telekom to optimally project manage the introduction of the system in the Allianz Arena and to operate its’ infrastructure over the next five years. Consequently, FC Bayern München commissioned BTD to work on developing a targeted mobile app and the development of a marketing plan for Stadium Vision.

You can read more about our expertise and services in the domain of clubs and stadia here:

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BTD stands for creative, innovative and efficient projects focusing on marketing and technology. Currently staffed by 150 employees, since 1997 BTD has developed from its purely IT specialist origins into becoming a partner for integrated campaigns, CRM activities and highly popular brand websites. We combine brand communication, design, innovation, efficiency and IT expertise with marketing targets – “Marketing driven by technology”.

As a full-service solution provider, the group offers unbiased holistic consulting, development and implementation, full outsourcing of IT, online and eCommerce platforms, mobile smart TV apps, video streaming, IT security through to arena systems and operation in compliance with FIFA and UEFA guidelines.

Aside from well-known companies in the sports world such as FC Bayern München, Werder Bremen, DFL (German Football League), DFB (German Football Association), Allianz Arena and over 50 other national and international stadia and clubs, many of our clients come from various industries including Samsung, RedBull, Microsoft, DSF, Pro7Sat1 and Deutsche Telekom.