BrandMaker Named a Leader in the 2016 Gartner Magic Quadrant for Marketing Resource Management Fifth Year in a Row

Leaders in the MRM market demonstrate exemplary performance

(PresseBox) ( Karlsruhe, )
BrandMaker, leading provider of marketing resource management (MRM) systems, has been named by Gartner, Inc. a Leader in its Magic Quadrant for Marketing Resource Management for the fifth year in a row. Quadrant Leaders are positioned by their completeness of vision and ability to execute.

As noted in the report, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers."[1]

Last year BrandMaker expanded the connectivity of its product by adding new interfaces, among others to Salesforce and social media like Facebook, YouTube or Twitter. This helps marketing departments gain insight into their performance across channels and media, which will improve planning and resource allocation across a broader marketing mix.

"Our product is well able not only to keep pace with international competitors, but also to raise the bar," said BrandMaker CEO Mirko Holzer. He adds, "We believe our status of a Leader in Gartner's Magic Quadrant for Marketing Resource Management for the fifth time in succession is a further major acknowledgement of our work and reaffirms our consistent pursuit of our international growth strategy."

For many companies, the Gartner Magic Quadrant for Marketing Resource Management is a key criterion in selecting MRM systems.

[1] Gartner, "Magic Quadrant for Marketing Resource Management", by Kimberly Collins, February 8 2016.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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