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BrandMaker Named a Leader in the 2016 Gartner Magic Quadrant for Marketing Resource Management Fifth Year in a Row
Leaders in the MRM market demonstrate exemplary performance(PresseBox) ( Karlsruhe, )
As noted in the report, "Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprisewide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers."
Last year BrandMaker expanded the connectivity of its product by adding new interfaces, among others to Salesforce and social media like Facebook, YouTube or Twitter. This helps marketing departments gain insight into their performance across channels and media, which will improve planning and resource allocation across a broader marketing mix.
"Our product is well able not only to keep pace with international competitors, but also to raise the bar," said BrandMaker CEO Mirko Holzer. He adds, "We believe our status of a Leader in Gartner's Magic Quadrant for Marketing Resource Management for the fifth time in succession is a further major acknowledgement of our work and reaffirms our consistent pursuit of our international growth strategy."
For many companies, the Gartner Magic Quadrant for Marketing Resource Management is a key criterion in selecting MRM systems.
 Gartner, "Magic Quadrant for Marketing Resource Management", by Kimberly Collins, February 8 2016.
About the Magic Quadrant
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