Unique Paul Weller designed MINI goes on sale in charity auction
Weller's inspiration for the design - which features bold pink and brown stripes across the car's entire body and is finished with a single silver line running up the bonnet and over the roof - comes from the colours in a Ben Sherman shirt he designed for the clothing brand some years ago.
MINI UK's Director, Jochen Goller says "Both MINI and Paul Weller are synonymous with the quintessential British mod scene. That's why we were the ideal match to create this unique car."
Paul Weller said "I've always loved and driven MINIs so when I was given the opportunity to design a bespoke Mini Cooper I wanted to create something that reflected the mood and colours associated with the Mod era, which was also the classic Mini's hey day. I'd already expressed these colours in a shirt I designed for Ben Sherman a few years ago, so it made sense to me to continue the theme using a MINI Cooper as a palate.
I've decided to donate the car to two charities: War Child is an amazing organization which works tirelessly to provide protection for kids who live in some of the world's most dangerous places - Iraq, Afghanistan, Uganda and DRC. Nordoff Robbins is the charity that really uses music to transform the lives of kids and adults fundraising to help and support these vulnerable people."
The bidding starts on 11th November at www.paulwellerminiauction.com and will run for one month. The car will be on display in MINI's flagship showroom on Park Lane, London for the duration of the auction.
The car is a 2009 MINI Cooper, with 17'' Crown Spoke Alloys, black leather upholstery, Bluetooth, front heated seats, and Chili Pack. The recommended retail price of the car is £17,920. All proceeds of the auction will be divided between the two charities.
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.