The job search function integrated directly into Facebook and linked to Twitter is particularly useful. If no suitable jobs are available, jobseekers can opt to receive ongoing Twitter updates on the specific new job openings that meet their criteria. Through the social networks’ "share" functions users can also forward job vacancies to friends, colleagues and acquaintances who may be interested.
Christine Regler, Head of International HR Marketing at the BMW Group, is looking forward to direct interaction with potential applicants: “Our activities in the field of social media aim to give users the opportunity to discuss career issues with us and at the same time allow us to tell them about our innovative and exciting projects.”
This is the next step in the BMW Group’s commitment to social media. It already has a successful Corporate Page, BMW GroupView, on Facebook as well as BMW, BMW Motorrad and MINI pages for its brands.
Links
twitter.com/bmwkarriere
facebook.com/bmwkarriere