Pressemitteilung BoxID: 585206 (Axalta Coating Systems)
  • Axalta Coating Systems
  • Christbusch 25
  • 42285 Wuppertal
  • Ansprechpartner
  • Doris Schulz
  • +49 (711) 854085

Alesta® Powder Coatings participates in Milan trade fair with works by Jaime Hayón and BD

“Gardenias, a project by Jaime Hayón for BD Barcelona Design – painted with Alesta®”

(PresseBox) (Köln, ) BD is a Spanish company with an excellent international reputation in the world of design. Among other things, it has produced extraordinary works by well-known designers such as Gardenias by Jaime Hayón.

The stellar career of this Madrid-based designer is like no other in the history of contemporary design. In his new collection for BD, he is using a carefully selected range of colours from the pallet of Alesta® powder coatings.

The extensive colour spectrum of Alesta® opens up a whole new universe of possibilities for achieving utterly unique results: The choice of structure, gloss and colour provides the designer with a full spectrum which only Alesta® can offer.

Alesta® spans an extraordinary variety of colours, including a large number of grey tones, for example – ranging from different tones of matt grey to brilliant silver grey tones. Timeless colours such as white, black and beige are offered as well. Not to mention many different shades of vivid light green, blue, yellow and fuchsia.

Thanks to its excellent coverage and uniformity characteristics, Alesta® delivers impressive performance with particularly high UV resistance and mechanical strength. These properties make Alesta® the ideal solution for an aesthetic, high-quality coating.

In Alesta® powder coatings, Jaime Hayón has found the perfect pigments to lend an innovative and exclusive look to his Gardenias collection.

The collection will be on display in Hall 16, Stand F32, at the Salone del Mobile in Milan from 9 to 14 April 2013.

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Contact partner for editorial matters and requests for photos:

SCHULZ. PRESSE. TEXT, Doris Schulz, (Journalist DJV),
Landhausstrasse 12, 70825 Korntal, Germany, Tel +49 (0)711 854085,,

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Axalta Coating Systems

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