- AURES Technologies GmbH
- Frauenstraße 28
- 82216 Maisach
- Yannick-Florence Waelly
- +33 (169) 1116-65
Fashion accessories retailer RADLEY commissions AURES to refresh point-of-sale hardware across its store estate
RADLEY, known worldwide for stylish handbags, purses and accessories conceived to last a lifetime and appeal to all ages, is working with AURES Technologies on a complete hardware refresh. Explains the retailer's Head of IT, Francis Rodrigues: "We have asked AURES to supply its Sango PC-based touchscreen terminal for rollout at sales points across our stores, together with its new ODP 333 thermal POS printer."
RADLEY has 30 UK stores plus scores of stockists nationwide including leading UK department stores John Lewis and House of Fraser and a growing International presence.
For some years, the brand has been deploying EPOS systems from its current supplier. States Francis Rodrigues: "We bought a full solution, hardware and software from them. However, we started to feel we were falling behind on the hardware side. The technology was legacy, not pioneering, and we felt we could get more advanced technology for our money."
Rodrigues describes how he came across AURES at a trade show. "We loved what we saw! As a number of our stores were undergoing refits, aesthetics were important to us. We didn't want our new stores having old kit. AURES' Sango terminal was unlike anything else we had seen. "
RADLEY took the decision to move its purchase of EPOS hardware to AURES. "The hardware refresh is now well underway and we have completed 12 stores so far including high-volume locations such as Bicester. The new kit is more reliable and looks great. It has a smaller footprint than our previous machines and can be colour coded - we've opted for white terminals to fit in with our white cash desks."
The IT team appreciate having more control over their hardware and the improvement in reliability. "We took the option to upgrade the hard drives to Solid State Drives (SSDs). With no moving parts, reliability goes up exponentially."
RADLEY also opted to install new POS receipt printers at the same time, taking advantage of the newly-launched AURES ODP 333 thermal printer.
Ergonomically designed to maximise valuable counter space, the cubic ODP 333 has a very small footprint (165mm x 135mm) and is only 105mm high. It is both silent and looks good. "We went for white printers to match the Sangos. They are neat and compact and everything blends in well."
Continues Francis Rodrigues: "We are working towards improved systems". The Sangos are powerful and are giving a better experience for staff in store, making it easier to transact. They're very impressed with them and the IT team are very impressed with them too."
"The project is already well advanced and we expect to complete it very soon. Everything will be ready in time for our peak trading season. Our new AURES kit is far superior and we're already getting good value from it," he concludes.
About RADLEY - www.RADLEY.co.uk
RADLEY was born in the heart of London in 1998, with a mantra of making bags for women to fall in love with. With its roots in vibrant Camden Market, the brand has evolved into a British icon of affordable luxury.
Mixing creative design, quality materials and immaculate craftsmanship the brand has grown into a leader in the premium accessories market. The signature Scottish Terrier is at the heart of this heritage and is the symbol of authenticity and quality.
The manufacturer currently markets an extensive collection, mostly in leather but also in canvas and fabric. Handbags (from clutch from to cross-body, from tote to back-pack) are complemented by purses, accessories, watches, gifts and luggage; even contemporary tech' items such as fine leather cases for iPads and iPhone.
AURES Technologies GmbH
With corporate sales over €64 million for 2014, the AURES Group has global presence, with its head office in France, subsidiaries in the UK, Germany, Australia and the USA - and a network of distributors and resellers in 50+ countries.
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