asknet enhances position in Swiss market

Karlsruhe, (PresseBox) - asknet AG has reaffirmed its commitment to its successful partnership with IBM, with a special focus on the Swiss market, by extending the alliance until 2021.

“We have been active in the Swiss market since 2014 and have been successfully marketing the IBM Analytics products,” says Michael Baumann, Vice President of asknet’s Academics Business Unit. “asknet’s product portfolio has been specially tailored to the needs of academic institutions in Switzerland on the basis of IBM products, allowing us to significantly enhance our position in this segment since then.” asknet uses the Application Specific License (ASL) model to create its own solutions and products on the basis of SPSS that combine software with a wide range of useful added-value features, such as semester-based automated key management, online software distribution, user statistics and much more.

By founding asknet Switzerland GmbH in 2015, the company laid the groundwork for a path of growth. The extension of its partnership with IBM until 2021, with a special focus on Analytics products such as the SPSS product family, represents another milestone along this path.
The portal solution from asknet allows research institutes and institutions of higher education in Switzerland to specify their individual process and ordering requirements while sourcing and distributing software products such as IBM SPSS through a direct connection.

“In asknet, we have a long-standing and innovative partner at our side that is capable of marketing our products with industry-specific solutions to research institutes and educational institutions,” says Steffen Güntzler, IBM Cognitive Solutions Unit Channel & Digital Sales Leader. “We are also working constantly with asknet to expand our markets in academia in Switzerland. Together, we are developing solutions that will allow us to continue pursuing our shared path of growth.”

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asknet AG

asknet Group is an innovative supplier of e-business technologies and solutions for the global distribution and management of digital and physical goods. Founded in 1995 as a spin-off of the Karlsruhe Institute of Technology (KIT), the company is a pioneer of modern e-commerce with over 20 years’ experience in the field.

asknet’s Academics Business Unit assists customers from the research and education sector in purchasing and managing software and hardware. Thanks to its close relations with over 80% of Germany’s universities and research institutions, asknet is intimately familiar with their needs and requirements and can offer them specific solutions. asknet’s eCommerce Solutions Business Unit enables international manufacturers to successfully market their products in over 190 countries. The core product, asknet eCommerce Suite, covers the complete sales process and is suitable for manufacturers of both digital and physical goods. In addition, the company offers stand-alone services and solutions along the value chain, such as asknet verify for the verification of specific customer group characteristics. For more information, visit

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