arvato Systems to present cross-media IT solutions at leading US conference

• At Media Finance Focus in Miami, 19th - 21st May, arvato systems will be demonstrating how IT can improve advertising revenue
• Corporate Business Manager North America Eivind Sandstrand to chair discussions on the themes of social media and cross-media

For the fifth consecutive year, arvato Systems will be a part of the annual MFM & BCCA conference. Visitors to the conference, finance experts and media executives, can find out about arvato’s extensive portfolio of solutions for cross-media marketing, advertising slot optimisation and broadcast management.

This year’s MFM & BCCS conference takes place from 19th to 21st May at the Hilton Miami Downtown in Florida. For more than fifty years this exclusive event has brought together commercial leaders in the media industry, giving them the opportunity to keep up with the latest developments in the TV, radio, print and Internet sectors. During the three-day event more than 170 speakers and discussion participants, along with 30 exhibitors, meet delegates and demonstrate new opportunities to increase company profits.

On stand 308, arvato systems will be presenting, from their extensive IT portfolio, selected solutions targeted to the requirements of cross-media management. The modular broadcast management system Avatega, for example, covers operational business processes in the area of linear and non-linear rights management, programme planning, and advertising slot management – all in a single out of the box solution. Along with AdStore, the centralized web based cross-media sales platform, S4AdSales responds to the newest requirements of cross-media advertising sales. The S4AdOpt software – also presented on the stand - automates and optimises the placement of advertising spots, according to configurable parameters enabling additional advertising income.

As well as being present on the stand, arvato Systems will once again play an active part in the conference. Among other activities, Corporate Business Manager North America Eivind Sandstrand will lead a discussion forum on the challenge of melding traditional advertising sales with modern broadcast models such as VOD and OTT.

A perfect opportunity then, to learn more about arvato Systems’ custom solutions for media. Appointments can be scheduled via email at: corporatesales@s4m.com. Detailed infomation about the Media Finance Focus event can be found at www.mediafinance.org.

You can find out more about arvato Systems products and services for TV and media at www.s4m.arvato-systems.de