German Association of Business Media Conference: Shaping Transformation

• arvato Systems and SAP to showcase publishing portfolio for the business media
• Prestigious platform featuring world-class lecturers and exhibitors

The digitization of the media landscape presents major challenges for well-known specialist publishers. In addition to printed media, users expect intelligent solutions to get to the required information as quickly as possible. Advertisers are also increasingly on the lookout for new and different ways to address their target groups, whether through publications produced in-house or targeted communication involving various types of digital advertising.

Under the motto ‘Shaping Transformation,’ the German Association of Business Media conference picks up on this trend and delivers insights into the digital future of specialized media by presenting a combination of theoretical considerations for future media usage patterns and practical reports on the experiences of other publishing houses.

For the second time running, the conference is scheduled to take place on 5 and 6 June 2013 in the futuristic Q2 building in the ThyssenKrupp Quarter in Essen.

Together with SAP, arvato Systems will use Stand 28 to demonstrate how publishers meet the growing demands placed on their IT solutions using the solutions from SAP and consulting services from the publishing specialists at arvato Systems.

This year, arvato Systems is also a sponsor of the German Association of Business Media conference.

About SAP
Ideally complementing the arvato Systems and SAP portfolios, cooperation within the SAP Ecosystem partner network provides support for all publishing processes, from the further development of publishing solutions right through to the provision of IT technologies. This makes it possible to master the challenges of digital transformation and take a strategic approach to driving forward new business in a fast and flexible way in meeting the individual needs of customers. This is all part of an effort to be the best run business in the eyes of the customer. Be it solutions or preconfigured starter packages for social media, big data, personalized content, and monetization, more than 6,000 media customers from around the world use products from the SAP portfolio. These include many well-known German publishing houses and specialist publishers. Customers appreciate the many advantages of SAP standard software, such as its distribution and CRM solutions, due to the comprehensive, flexible range of features SAP offers. The preconfigured packages (eXPRESS or Rapid Deployment Solutions (RDS)) make projects more predictable and successful. www.sap.com