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  • Marcus Metzner
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EuroCIS 2016: Improved In-store Customer Service thanks to “Unified Store Experience”

Empowering branch staff for success in Omni-Commerce

(PresseBox) (Gütersloh, )
  • arvato Systems shows at Germany’s top Retail Technology Show with Poresy and Sovanta in Hall 09, Stand B13
  • Unified Store Experience” Solutions simplify in-store processes and raise service quality levels.
(arvato Systems) Gütersloh – Integrating the activities of service staff working in retail outlets is a key factor for the success of Omni Channel Commerce. With the “Unified Store Experience”, arvato Systems, Poresy and Sovanta present a solution which uses user interface design to dramatically simplify in-store processes, benefitting both retailers and their customers.

The consumer of today expects to be able to shop flexibly – locally, online and via smartphone and management of multiple sales channels is a given for the future-oriented retailer. In retail, there is a single point where all the channels come together: the bricks and mortar store. While on the one hand, shopping has become ever easier for the customer with new initiatives such as click & collect, on the other hand the in-store staff face more complexity than ever before. This means that retail employers need to provide increased training – which is expensive in terms of time and money. Complex in-store systems also eat up working time, meaning that staff miss opportunities to engage with customers, and to up and cross-sell to them.

Working with POS solutions specialist, Poresy and user experience design experts from Sovanta, international IT service provider arvato Systems has now developed the “Unified Store Experience” - breaking down barriers between multiple systems and simplifying in-store processes.

The “Unified Store Experience” is created through consistent design of all retail processes across all devices. This makes it possible for staff to search the purchase history or order status for a customer, and to perform operations such as exchange or order cancellation across all sales channels, regardless of whether they are at the till or using a mobile device.

User interfaces across all input devices are brought together in the “Unified Store Experience”. Check-out tills are designed in a way that is familiar to smartphone users while traditional handheld devices are replaced by tablets. The intuitive interfaces on all the devices make processes feel simpler and significantly improve the user experience.

The overall complexity of Omni Channel Commerce is reduced, and this leads to a reduction in the quantity of process errors. Shorter training times for staff reduce training costs. And the ergonomics of the process mean that shoppers have a unified and consistent perception of retail services.

arvato Systems supports the “Unified Store Experience” with extensive knowledge of in-store and online retail processes, gained over many years and numerous B2C & B2B commerce projects. With the aroma® Cross-Channel Commerce Management Solution arvato Systems increases and significantly enhances the services that can be offered in-store.

A more detailed view of the “Unified Store Experience” is available at Hall 09, Stand B13 of the Düsseldorf Exhibition Center from February 23-25 2016.

Visitors who would like to learn more still have time to book a meeting: https://it.arvato.com/en/about/events/2016/eurocis-2016--unified-store-experience.html.

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Arvato Systems GmbH

As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions". We use the technology talent and expertise of over 3,000 people at more than 25 sites throughout the world. Being a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services. arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. www.it.arvato.com