(pressebox) (Koeln, 17.12.2011) Cologne has done it. Berlin has done it. Hamburg has done it.Now London has done it too.

Domainincite.com reports the details: "London & Partners, the official promotional agency for London, has released a request for proposals for a registry to apply for and run .london as a new top-level domain. Bidders will have to sign up for CompeteFor, an online procurement tool designed primarily for the London 2012 Olympics, in order to submit their proposals. UK-based registries Nominet and CentralNic have already said they plan to respond to the RFP, but L&P says that it is open to companies anywhere, not only in the UK and EU."

End users can already pre-register at Secura GmbH the london-domains and the other important new top level domains. Pre-registration at domainregistry.de/london-domain.html is free, but mandatory.If domainregistry.de gets the name which the customer has ordered, the customer must pay the domain fee.

London-domains can better represent the British capital on the Internet. Anyone can bring immediately the owner of a London-Domain in connection with London. Numerous domains contain "london" as a part of the web address. The London Zoo, for example, is presenting currently its services at the URL http://www.zsl.org/.... A web address like www.zoo.london would be easier to remember and shorter.

The presentation by london-domain is in many cases for companies in London more attractive and more memorable. And the memorability of a domain is critical for the marketing of web sites

Hans-Peter Oswald
http://www.domanregistry.de/...