Qualität ist branchenübergreifend für alle Unternehmen von höchster Bedeutung. Nur durch herausragende Qualität und Innovationen sind Organisationen in der Lage, Lösungen zu entwickeln, die sie von der Konkurrenz unterscheiden und neue Marktchancen bieten. Doch um langfristig innovativ und konkurrenzfähig zu bleiben, brauchen wir einen neuen Qualitätsbegriff." Dieser Auffassung ist Christian Rauch, Autor der aktuellen Studie "Die Zukunft der Qualität - Neue Maßstäbe für Produkte, Prozesse und Unternehmen" des Zukunftsinstituts. Die Studie stellt sechs Leitthesen für die Zukunft der Qualität vor. Es wird aufgezeigt, dass Qualität als Erfolgsfaktor und Differenzierungsmerkmal unerlässlich ist.
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