PresseBox
Pressemitteilung BoxID: 374057 (WEINMANN Geräte für Medizin GmbH & Co. KG)
  • WEINMANN Geräte für Medizin GmbH & Co. KG
  • Kronsaalsweg 40
  • 22525 Hamburg
  • http://www.weinmann.de
  • Ansprechpartner
  • Tobias Drewling
  • +49 (40) 54702-128

Weinmann joins Facebook and YouTube

Presents new corporate slogan Partner for Life and international web presence

(PresseBox) (Hamburg, ) The medical technology provider Weinmann introduces its new presence on Facebook and YouTube. At the same time the family-run business is kicking off its new global Internet Website with dedicated sites for each branch office around the world. Partner for Life is being presented as the official new corporate slogan for the umbrella brand Weinmann.

Today people around the world rely on the technology offered by Weinmann. The relationship between Weinmann and its customers is based on close cooperation. Reliability and expertise are the heart of Weinmann's commitment to its customers and its defined mission and leading values. The goal is to produce high-quality solutions for market needs. Managing Director and Spokesman Marc Griefahn says, "Our daily business and that of our partners is to provide help for life and survival. Partner for Life sums up our position. We are convinced that only a long-term relationship to our customers can ensure growth and success - for both sides of the relationship. Through this partner-like relationship and close communication, we create technological solutions tailor-made for the market. With our slogan - Partner for Life - we want to make this clear."

As part of this positioning, Weinmann has reoriented its communication channels too. Tobias Drewling, Director of Corporate Communication at Weinmann, says, "We are very pleased about the steps we are taking into a more communicative future and particularly happy that it's a one-hundred percent in-house effort. It is our aim to make more extensive interaction easy while keeping it personal and specific. It supports the networking idea promoted by our slogan 'Partner for Life'." Weinmann has structured its new internet presence according to its clients' needs: the independent branch offices now have their own informative Websites for their individual portfolios. And so-called Web2.0 features, such as available on Facebook and YouTube, will help Weinmann to keep open to the lines of communication with customers interested in corporate events and product innovations. Along with the new communication channels and the positioning statement, the Weinmann brand presents itself in a new outfit. The four-year-old Corporate Design has been revised, with the umbrella brand Weinmann placed front and center.

WEINMANN Geräte für Medizin GmbH & Co. KG

Weinmann Geräte für Medizin GmbH + Co. KG concentrates on the product lines Homecare and Emergency. In these areas the Hamburg-based family business offers diagnostic, therapeutic and life-saving devices and system solutions of the highest quality.

Founded in 1874 by Gottlieb Weinmann as a precision mechanics company in Ludwigshafen, Weinmann initially concentrated on the production of fine mechanical fittings for oxygen devices. The expansion of the medical technology product palette came when Karl and Vera Feldhahn assumed control of the company and Dr. Joachim Griefahn joined the business at the end of the 1960s. Innovations such as the emergency case Quick-O2-Med, the ULM CASE for first aid treatment of emergency patients and the MEDUMAT ventilator with a portable system made their mark in emergency medicine. In 1977 the company moved to its current company headquarters in Hamburg-Stellingen.

At the end of the 1980s Weinmann expanded its fields of business to include the home care segment. The company was the first German manufacturer to produce a CPAP device for the treatment of sleep-related disorders. The second generation took over the family-run business at the beginning of the 1990s when the Feldhahns' son, Dr. Karl-Andreas Feldhahn, joined the company. He now manages the company together with Marc-Oliver Griefahn, who succeeded his father in 2004. Weinmann continues to grow and now includes important strategic partners like MCC - Measure, Check & Control (Karlsruhe), LARK OR NIGHTINGALE (Hamburg) and Corscience (Erlangen).

Today the company has more than 500 employees. With more than 100 patent families and 90 trademarks, Weinmann is among the leading providers of medical devices for home care and emergency medicine. Weinmann does business in more than 50 countries and operates branch offices in France, Switzerland, China and Russia.