E-Commerce Brands konnten im vergangenen Jahr trotz Inflation und steigender Preise ihren Umsatz steigern
Rund 30 % berichteten von gestiegenen Marketingbudgets trotz hoher Betriebskosten
31 % der Befragten planen die Einführung einer First-Party Datenstrategie
Ganze 71% der Befragten sehen fehlende Ressourcen und Budgets als Hindernisse für weitere Marketingaktivitäten
Mapp, der internationale Anbieter für Insight-basierte Customer Experience, hat auch in diesem Jahr die Entwicklungen in der Marketingbranche untersucht und den Einfluss von CX auf die Kundenerfahrungen der B2C Customer Journey analysiert. Dieses Jahr zum ersten Mal unter dem neuen Titel „Customer Experience“. Im Januar 2023 beteiligten sich wieder hunderte Unternehmen aus den Bereichen Retail,
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