Dank der vielfachen Möglichkeiten Zeitung zu lesen sind die Leserzahlen so hoch wie nie zuvor. Doch noch gelingt es den Verlegern nicht, dieses Wachstum auch in Bezug auf die Einnahmen aus dem Digitalgeschäft zu erzielen, so der Weltverband der Zeitungen und Nachrichtenmedien (WAN-IFRA) am Montag bei der jährlichen Vorstellung der neuesten World Press Trends.
Den Daten zufolge lesen weltweit mehr als die Hälfte der Erwachsenen Zeitung: Mehr als 2,5 Milliarden Menschen lesen Print- und mehr als 600 Millionen lesen Digitalausgaben. Das sind mehr Leser und Nutzer, als es weltweit Internetnutzer gibt.
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Den Daten zufolge lesen weltweit mehr als die Hälfte der Erwachsenen Zeitung: Mehr als 2,5 Milliarden Menschen lesen Print- und mehr als 600 Millionen lesen Digitalausgaben. Das sind mehr Leser und Nutzer, als es weltweit Internetnutzer gibt.
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