Visual Unity Helps Czech TV Viewers Enjoy An Unprecedented Multimedia Sporting Experience
Visual Unity was able to handle this prestigious project on the basis of its extensive experience of designing, delivering and integrating turnkey TV systems, broadcast-IT convergent and multiscreen solutions.
Since 1999, Visual Unity has undertaken a variety of successful projects for Czech Television including the recent design and build of an eight-camera High Definition Outside Broadcast vehicle and powering the broadcaster's award-winning on-line and mobile service iVysilani with its vuMediaTM multiscreen platform.
Anticipating huge demand for this year's largest sports event across the full range of mobile devices, Czech TV enhanced iVysilani by providing a dedicated website (www.loh.cz) that offered two HD sports TV channels and 8 further on-line only channels showing live streaming and highlights. All of these channels were available on PCs and smartphones via dedicated apps for iPhone/iPad (iOS) and Android.
"Preparing for the Games was a new challenge for us," says Pavlina Kvapilova, Executive Director of Czech Television's New Media Division. "We were very careful to ensure maximum on-line coverage because, in today's media landscape, it is crucial that traditional TV broadcasting is complemented by streamed coverage that viewers can access from their desktop computers and mobile devices. In cooperation with Visual Unity as our systems integration partner, we are pleased to say that we achieved our goals and made the Games a multiplatform experience for our viewers."
For the duration of the event in London, Czech TV employed Visual Unity's own Content Delivery Network with a dedicated 80Gbps capacity (HD 720p/3.5Mbit or SD up to 2Mbit) so that viewers could keep up with the sporting action, the results and highlights, on a 24 hour basis. Eight additional encoders were installed by Visual Unity to maintain the live streaming services and to support Czech Television's existing capacity.
Visual Unity also designed and delivered two HD channels, linking Czech Television's Prague centre to the Czech dedicated Games studio in London. The technology, which is based on low latency Teracue encoder/decoder products, enabled smoother communication between the two studios and allowed for the internal distribution of eight traditional broadcast and streaming signals within the Czech TV complex in Prague. RIEDEL MediorNet technology was also deployed to reduce the amount of cables needed to ensure all signals reached all locations during this important broadcasting period.
Tomas Petru, President and MD Visual Unity, says: "We are delighted to have helped Czech Television to deliver the first truly multiscreen Games. By combining our broadcast and multiscreen expertise with cutting-edge technology, we were able to offer a solution that allowed audiences to enjoy this prestigious event on any screen."
Visual Unity is an international Systems Integrator bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide - from HD Outside Broadcast vehicles and major playout facilities to live internet streaming and Video on Demand services.
Visual Unity's award-winning vuMediaTM platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. Highly scalable and flexible, vuMediaTM delivers a cutting-edge live viewing experience on the web or any mobile or connected device, comprehensive VoD services, social network integration and secure robust content distribution - all of which can be deployed into existing workflows and business processes.
Visual Unity is based in Prague, London, Cologne, Moscow, Bratislava, Belgrade, Nairobi and Dubai. For further information, please visit www.visualunity.com