u-blox releases revolutionary automotive dead-reckoning GPS solution

Off-the-shelf ADR solution requires minimum host integration to deliver highly-accurate navigation in tunnels and park garages

Thalwil, Switzerland, (PresseBox) - ublox, a leading provider of GPS and wireless components to the car industry, has released a new, stateofthe- art Automotive Dead Reckoning (ADR) solution. The solution has been recently implemented in indash navigation and eCall systems at Tier-1 automotive car electronics suppliers to top German auto makers. The solution blends input from GPS satellites with vehicle sensors to determine position even where GPS signals are blocked or weak. It is compatible with virtually any car model or drive train type.

Dead Reckoning capability is becoming a standard feature in all incar navigation and telematics systems, a market which is predicted to grow at a rate of 20% per year, from 20 million units sold in 2010 to 49 million units in 2015.

"Our ADR solution is revolutionary in that it requires no customization and runs entirely on the GPS chip." said Thomas Seiler, ublox CEO. "The offtheshelf solution requires minimum integration efforts, reducing risk, cost, and timetomarket".

In addition to vehicle navigation, ADR supports a growing number of safety, security and roadpricing applications such as emergency call, payasyoudrive insurance, road pricing, and stolen vehicle tracking. The solution ensures uninterrupted navigation and tracking using aiding data from wheel tick sensors and optional gyroscope acquired from the vehicle data bus. It is completely selfcalibrating, requiring no preconfiguration.

The solution runs on ublox' automotive grade GPS receiver chips which are all AEC-Q100 compliant and manufactured according to the TS-16949 Quality Management Standard.

For more information, visit our website at www.u-blox.com/en/dead-reckoning.html or visit ublox at the at the Telematics Detroit 2010 exhibition, booth number 82.

u-blox AG

ublox is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, cards, chips, and software solutions together with wireless modules and solutions, ublox is uniquely positioned to enable OEMs to develop innovative solutions quickly and costeffectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, ublox employs 200 people. Founded in 1997, ublox is listed on the SIX Swiss Exchange. (www.u-blox.com)

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