PresseBox
Pressemitteilung BoxID: 649008 (txtr GmbH)
  • txtr GmbH
  • Rosenthaler Str. 13
  • 10119 Berlin
  • http://txtr.com
  • Ansprechpartner
  • Marijke van Hooren

txtr brings its companion e-reader, the txtr beagle, to Hungarian customers in partnership with Magyar Telekom

(PresseBox) (Berlin, ) Since Wednesday of this week Magyar Telekom is selling the txtr beagle ebook reader. The device complements the e-book service launched in October cooperation between txtr and Magyar Telekom and available at http://hu.txtr.com.

The txtr beagle ebook reader can be purchased on the Telekom website (www.telekom.hu). Consumers ordering online can get it for as little as HUF 8,900 (approx. €29.50) in combination with one of three smartphones (Samsung Galaxy Young, Sony Xperia M, LG L7 II) and a two-year contract. The txtr beagle includes two free ebooks as well as a preview of Jo Nesbo's new thriller Police. Telekom is the exclusive distributor of the txtr beagle in Hungary.

Alternatively consumers can buy the txtr beagle online with a HUF 0 down-payment and 24 interest-free monthly instalments or at list price for HUF 17,928 (approx. €60.00) including a 10% web shop discount. The device is also available in the main Telekom shops, and will be in all Telekom shops from mid-January. There, the txtr beagle can be purchased for HUF 19,920 (approx. €66.00), while gold and platinum Telekom customers can buy it for HUF 0 down-payment and 12 monthly instalments of HUF 1,660 (approx. €5.60).

The txtr beagle features an eye-friendly e-ink display, low energy consumption and is simple to use, thus being an excellent alternative to paper books. Ebooks can easily be transferred from the user's smartphone or tablet to the txtr beagle via Bluetooth using the txtr app. Previously only compatible with Android mobile devices (compatibility: Android 2.1 and up) the txtr beagle is now also compatible with iOS devices (compatibility: iOS 6 and 7). The txtr beagle can store five ebooks at once, but it is possible to replace existing ebooks with new ones any time, without generating data traffic.

Getting started is simple: users can create a free user account on the Telekom txtr ebook service (http://hu.txtr.com/), download the relevant app for their smartphone or tablet from which they can access their personal digital bookshelf and transfer ebooks to their txtr beagle. The size of a small pocket book, the txtr beagle has a stylish award-winning design. It operates with 2 AAA batteries and hence doesn't need any charger or cable. With its simple user interface the txtr beagle offers a great start into digital reading even for less tech-savvy consumers.

Thomas Leliveld, CEO of txtr, says: "We are absolutely delighted to bring the txtr beagle to market in Hungary in partnership with Magyar Telekom. Together we are delivering all the necessary ingredients for a successful service by combining our unique device with the e-reading competence of txtr and the consumer marketing knowledge of Telekom."

"With its comprehensive e-book service, Magyar Telekom has expanded further its innovative content and device portfolio. In addition to the prolific content offering of the txtr e-book store, state-of-the-art e-book readers are also available from now, serving consumer demand even beyond Telekom's customer base," said Róbert Pataki, Chief Business Development Officer of Magyar Telekom.

The Telekom txtr ebook store (http://hu.txtr.com/) offers one of the richest assortments among the ebook stores operating in Hungary: customers can choose from almost 900,000 foreign-language and over 3,000 Hungarian ebooks. Ebooks purchased in the store and uploaded to the txtr cloud are also available in the txtr applications, enabling users to read anywhere any time on mobile devices. More information about the applications can be found at: http://hu.txtr.com/devices/. Downloading and using the applications requires Wi-Fi or a mobile data subscription and generates data traffic, however reading the downloaded ebooks doesn't require any further data usage.

About Magyar Telekom: Magyar Telekom is the principal provider of telecom services in Hungary. It provides a full range of telecommunications and info-communications (ICT) services including fixed line and mobile telephony, data transmission and non-voice as well as IT and systems integration services. Magyar Telekom's majority shareholder (59.2%) is Deutsche Telekom AG.

txtr GmbH

txtr is a leading European ebook retailer and e-reading solutions provider. The txtr international ebook catalogue has over 1.3 million commercial titles. With ebooks in 9 languages, in the standard EPUB and PDF formats, txtr is aiming to make e-reading accessible for all. txtr supports e-reading for iOS, Android and Windows 8, PC and Mac.