Der Januar ist die Zeit für Ausverkaufsaktionen auf nahezu jeder europäischen Shopping-Meile. Aber ist der Januar auch die beste Zeit, sich einen neuen Wintermantel zuzulegen? Oder sollte man den nicht besser zu einer anderen Jahreszeit kaufen? Und was motiviert den Verbraucher, bestimmte Kaufentscheidungen während der Ausverkaufszeit zu treffen? Um diese und weitere Fragen zu beantworten, haben wir eine Erhebung unter Online-Kataloglesern durchgeführt und mit internen Daten zum Suchverhalten abgeglichen. Dieser Artikel bietet einen tiefen Einblick in das Kaufverhalten von aktiven Konsumenten in ganz Europa und eröffnet neue Perspektiven, um optimal von der Sales-Saison zu profitieren.
Das Konsumentenverhalten während der Ausverkaufs-Saison
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Das Konsumentenverhalten während der Ausverkaufs-Saison
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