For the first time ever, thyssenkrupp Rasselstein GmbH, Germany's only manufacturer of tinplate, is specifically addressing consumers to inform them about the recyclability and sustainability of tinplate. The website “www.weissblech-kommt-weiter.de”, which was set up for this purpose, was launched today. The target group is German-speaking consumers.
“Unfortunately, consumer knowledge about the excellent recycling properties of tinplate is still too low. This was shown by a representative survey by YouGov, which we commissioned in advance in Germany. For example, consumers think that the recycling rate of tinplate is only 55 percent. The actual figure of 91 percent is significantly higher,” explains
“Unfortunately, consumer knowledge about the excellent recycling properties of tinplate is still too low. This was shown by a representative survey by YouGov, which we commissioned in advance in Germany. For example, consumers think that the recycling rate of tinplate is only 55 percent. The actual figure of 91 percent is significantly higher,” explains
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