Die Special Olympics World Games sind das weltweit größte inklusive Sportereignis. In Berlin – und damit zum ersten Mal überhaupt in Deutschland– treten diese Woche tausende Athlet*innen mit geistiger und mehrfacher Behinderung miteinander in 26 Sportarten an. Toyota engagiert sich seit Jahren als offizieller Mobilitätspartner der Special Olympics sowie des Internationalen Olympischen und Paralympischen Komitees. Das Engagement des weltweit größten Autobauers und die aktuelle Kampagne gehen in diesem Jahr sogar noch einen Schritt weiter: Im Rampenlicht der neuen Kampagne steht vor Ort in Berlin das allererste inklusive Social Media-Team der Special Olympics World Games. Verantwortlich dafür zeichnet die Leadagentur The&Partnership
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