Ob Finanzdienstleister, Versicherer oder Telekommunikation: Alle sitzen im gleichen Boot, wenn es darum geht, potentielle neue Kunden auf die eigenen Angebote aufmerksam zu machen und zum Kauf zu motivieren - und das möglichst zeit- und kosteneffizient. Gerade im direkten Kontakt punktet der Vertrieb durch individuelle Beratungen und eine enge Bindung zum Kunden. Doch für jeden neuen Kunden müssen Unternehmen im direkten Vertrieb einen wesentlich höheren Aufwand betreiben, als zum Beispiel über automatisierte beziehungsweise alternative Vertriebskanäle. Der Vorteil von Automatismen und Algorithmen à la E-Mailing oder personalisierte Anzeigen liegt klar auf der Hand: Individuell angepasste Sales-Tools, die den Verkaufsprozess vereinfachen beziehungsweise dn eeg orxgojjgd Cenaihnuyosgeg uzwstyhh ctovmrldfcdnsn.
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