Juices, nectars and juice beverages in aseptic carton packs are becoming more and more popular with Brazilian consumers. Market research findings show that in these product segments, the carton pack already has a market share of around 70 per cent. A yearly growth rate of 11.5 per cent is expected up to 2015. Brazilian company Empresa Brasileira de Bebidas e Alimentos, known for short as 'ebba', is responding to this trend. Believing and investing in this market, ebba is now filling products of its well-established Maguary and Dafruta brands in carton packs from SIG Combibloc.
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