Retail Pro International Reinforces Its Position As A Retail Innovation Platform for Middle East Retail

(PresseBox) ( Dubai, )
Retail Pro International, global leader in retail management software, celebrated the grand opening of its new UAE office in Dubai. The grand opening event, hosted at the Burj Al Arab, brought together Middle East retail industry visionaries and leaders, global brands, and Retail Pro Business Partners supporting the region. The opening of this new office strengthens Retail Pro International's commitment to enabling and supporting the Middle East's explosive growth in the retail sector, raising retail standards for software solutions, performance and deployment.

Dubai, which has become a global metropolis and a model for urban growth the past two decades, serves as a retail hub and gateway for commerce between the Middle East, Africa and Europe. From this axis, Retail Pro International plans to deliver world class retail software solutions to enterprises rapidly expanding across the Arab Peninsula and beyond, with the addition of local support structures for Customers and Business Partners. With local retail expansion and investment at an all-time high, providing local expert support is a central part of Retail Pro International's strategic approach to the region.

The company currently curates and supports many retail giants with aggressive growth plans and highly diverse business scenarios. Dubai-based retail giants Al-Futtaim, Jawad Business Group, Al Khayat Investments, Easa Al Gurg, as well as retail heavyweights from across the region like Zuhoor Al Reef and Sefam are Retail Pro customers. "There is a special opportunity that exists right now in the Middle East", stated Bevin Manian, Vice President for ME, India & S.E. Asia at Retail Pro International. "Shopping culture and, by extension, consumer demand are at a peak without question, yet so many markets in the region remain untapped. As this space becomes more and more competitive, retail leaders must assert themselves in order to bring rich, cohesive customer experiences across all channels to consumers in these developing markets."

"Middle East retailers continue to experience rapid growth, with no foreseeable slowdown in sight. For many organizations, the next step in the growth process is to integrate retail platforms that will better optimize operational efficiencies and help deliver memorable customer experience", explains Kerry Lemos, Retail Pro International CEO. "Not only do the needs for these platforms work to our strengths, but because our products offer retailers unmatched flexibility in utilizing them, we see ourselves as part of a greater effort to lift what is an already rising bar for retail management solutions in the region. We are very excited about the opportunity to serve as a technology platform for so many successful retailers as they grow, and the Gulf region becomes the new world retail center."
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