Businesses should aim for growth - not just survival in recession

Adoption of cloud computing technology can help businesses free up some of their financial resources and be better positioned to grow

Mill Hill / London, (PresseBox) - Growth plans shouldn't be put on the backburner despite a difficult economy, according to computing firm Qubic. Instead, they should employ much smarter IT strategies that will help them to enhance performance and innovation.

With the Bank of England already announcing a lower growth forecast coming close to zero % from about 0.8% as predicted in May, businesses are finding it increasingly difficult to cut costs to stay competitive in the challenging business environment.

Chris Papa, Managing Director at Qubic said, "The business experience during recession depends on the sector, capitalisation, investment and protective actions taken. The need to reduce costs and to maximise productivity has been a positive outcome and those that have trimmed their cost base and continued investment, will come through the recession well placed to grow market share."

Cloud computing is a solution for businesses aiming for growth, even in a difficult business environment. It offers a host of business models that companies can adopt depending on their IT needs and thus eliminate the need for IT investment running to thousands of pounds.

According to KPMG's latest Technology Issues Monitor[1], the market for the Software as a Service model in cloud computing technology, which provides businesses with on-demand software, and eliminates the need to install and maintain programmes or pay for licences, is projected to reach $14.5 billion before the end of 2012. Clearly, the expectation is that more businesses will wake up to the benefits of the cloud before the year is out.

Chris continued, "Businesses are analysing the ROI on their investments in much more detail and the cost centres which do not generate any return are being done away with. In such a scenario cloud computing can help by eliminating the need for costly IT investment in favour of pay-as-you go IT delivered over the cloud for a small ongoing cost, enabling companies not only to continue trading in these tough times, but to excel."

For further information, commentary or interviews, please contact Jermaine at or on 0203 357 9743, Rani at or on 0203 357 9746, or Vivienne at or on 0203 357 9747, all at Flame PR. Alternatively email


Qubic Group

For close on two decades Qubic has delivered high quality networking solutions, enabling businesses of all types to enjoy the benefits of network integration and convergence. Qubic has always remained at the forefront of technological innovation including, more recently, the development of high level hosted and cloud computing services. These services have been complemented by our investment in multiple, co-location data centres, high speed connections and state-of-the-art server hardware.

These investments allow Qubic to provide the optimum solution for any organisation, whether that be the provision of hosted or cloud services or the implementation of a locally installed network, or even a combination of the two in a hybrid environment. Our overriding philosophy is always to provide the technology which fulfils the customer's requirements, as opposed to providing the solution which best suits the supplier.

Qubic holds a range of high level accreditations from many global vendors and industry bodies. They continue to achieve these levels by continued investment in training and technology advancement. Qubic is proud of the fact that they have maintained strong relationships with major suppliers since our inception.

Additionally, they continue to be recognised for the quality of our project management, service and support through industry certification such as ISO 9001 and PRINCE2.

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