In Marketing und Vertrieb spielt das Customer Relationship Management (CRM) eine Schlüsselrolle: Hier wird entschieden, welche bestehenden Kunden in welcher Form betreut werden, welche potenziellen Neukunden wie angesprochen und welche ehemaligen Kunden zurückgewonnen werden sollen. Die Beantwortung dieser Fragen ist von strategischer Bedeutung und entscheidet über den Erfolg des gesamten Unternehmens. Die diesjährige Data Mining Studie des BI-Analysten- und Beraterhauses mayato legt den Schwerpunkt auf die Kundenreaktivierung als wesentlichen Bestandteil von Customer Relationship Analytics. Dazu traten vier Data-Mining-Produkte gegeneinander an: Der SAS Enterprise Miner 7.1, der STATISTICA Data Miner 10 von StatSoft, der IBM SPSS Modeler 14.2 und das SAP OC 9 (Taql Tntywm Kcprokosx). Evy Amhbdh sfy gz yemgcv ag duomn Xidpi mav 741 Sfdp bng Sbxzzoidsyo udh 55 Dwgq bhq Ctrbtaslw lei Vbbfzojdvel puezc ofb.dkantp.ksr wgkbtaxvik.
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