Pitney Bowes MapInfo and Quocirca release Location Intelligence White Paper

The Location Intelligent Enterprise - unlocking the value of location in data

Heppenheim, (PresseBox) - Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announces the release of a White Paper produced by leading industry analyst house Quocirca, entitled 'The Location Intelligent Enterprise - unlocking the value of location in data'.

Available as a free download on http://goto.mapinfo.com/quocirca/ and at http://www.quocirca.com/report_li.htm from today, this in-depth study presents a step-by-step analysis of the benefits of harnessing location data as part of the Business Intelligence process. It details the value of location-specific information that is already available within organisations and cites global case study examples of companies leveraging this data to maximise and optimise business operations within diverse industry sectors.

"Location is a fundamental dimension to business - like time," says John O'Hara, Executive Vice President, International, Pitney Bowes MapInfo.

"We define location intelligence as the combination of technology, relevant data and services to enable an organisation to measure, visualise, analyse and act on its data.

"This report defines the process, maps it to the Business Intelligence framework and clearly articulates the value of a location intelligent strategy to public and private sector organisations, from insurers and retailers to local government and emergency services."

Louella Fernandes, author of the White Paper and senior analyst at Quocirca, comments: "Whilst over 80% of enterprise data has a location dimension, it is rarely exploited in traditional business intelligence analysis. Where this is being done successfully, organisations are reaping significant benefits and advantages in the marketplace.

"This paper provides the definitive understanding of location-based intelligence, how geospatial information has evolved to become business critical knowledge, how it works with databases and BI technologies and how it is being deployed across the enterprise to deliver unprecedented organisational benefits."

A succinct 15-page document featuring a useful one-page executive summary, 'The Location Intelligent Enterprise' provides clear definitions of the process, explains the BI/LI marriage proposition, outlines the value of LI in the key industry sectors and drills down into the future direction of geospatial technologies, from mashups to mobile GIS.

Whilst the paper cites Pitney Bowes MapInfo customers, it is not vendor-specific. The value of the document lies in delivering a clear understanding of the LI proposition, providing an unprecedented insight for organisations yet to consider the opportunity that location intelligence presents.

Pitney Bowes Deutschland GmbH

Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company's solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.

Diese Pressemitteilungen könnten Sie auch interessieren

Weitere Informationen zum Thema "Software":

Mint-Initiative IJF – Grundlagen für Wissensbegierde vermitteln

Kin­der und Ju­gend­li­che spie­le­risch für Mint-Be­ru­fe zu be­geis­tern, das ist das Ziel der In­i­tia­ti­ve jun­ge For­sche­rin­nen und For­scher e. V. Der Ve­r­ein be­zieht Un­ter­neh­men da­bei ak­tiv in die Wis­sens­ver­mitt­lung ein.

Weiterlesen

News abonnieren

Mit dem Aboservice der PresseBox, erhalten Sie tagesaktuell und zu einer gewünschten Zeit, relevante Presseinformationen aus Themengebieten, die für Sie interessant sind. Für die Zusendung der gewünschten Pressemeldungen, geben Sie bitte Ihre E-Mail-Adresse ein.

Es ist ein Fehler aufgetreten!

Vielen Dank! Sie erhalten in Kürze eine Bestätigungsemail.


Ich möchte die kostenlose Pressemail abonnieren und habe die Bedingungen hierzu gelesen und akzeptiert.