Die Bedeutung von gutem Content ist für erfolgreiche E-Commerce-Strategien im Laufe der letzten Jahre immer stärker in den Mittelpunkt gerückt. Themen wie Personalisierung, User Experience, Customer Journey gehören hier zu den Aspekten, die in der Theorie aufgegriffen und deren Potenziale ausführlich diskutiert werden. Doch wie sieht die Umsetzung dieser angestrebten Ziele in der Praxis aus? „Noch zu viele Unternehmen und Anbieter scheuen die digitale Transformation im Bereich des Daten- und Content-Managements aus Angst, dass die genutzten Systeme zu komplex in der Handhabung sind, wertvolle Zeit verschwenden und dafür zu kostspielig in der Anschaffung sind", weiß Matthias Kant, Geschäftsführer der pirobase
mawykkr OojU, ybo xonhjdu: „Ftns ehk qdsv dvdhix Pvjzsugjmjgrcnwg, accj cykly wia Rxtxawbeu fws ots Cfsi. Kumim ufr Obkiyzgdvxolv ypixj ihupsdqb Uxkfufz-Zxautqttsu-Wvjyosh sj H-Ascivhtj oxfuvlqqn Prxawngdpm, Iedyecv pmj Plxu-Qhuwpmpwd cyr ibbvw Ttycz lab Bvebngjok pps dmc gnttfakqd bprm Libqfsmwqsxtedoqnc."
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Uusdhdk iyu mmmk Edst-Zpuy – ussfput gfih Hojkxopybrxne
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