parsionate successfully completes MBO and funding round

Stuttgart, (PresseBox) - As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of the Stuttgart-based Omnichannel expert.

MBG (Mittelständische Beteiligungsgesellschaft Baden-Württemberg) and S-Kap Beteiligungs-gesellschaft, an investment company of the Sparkasse Pforzheim Calw, both invested in the newly created holding parsionate Group GmbH, which will act as a holding company for the corporate group. The aim of the transaction is to support the further development of the company.

parsionate was founded in the autumn of 2013 by a group of experienced consultants. The company offers, with its omnichannel experts, a range of consulting and implementation services focused on enabling its enterprise customers to successfully implement their digitisation projects. It is one of the fastest growing companies in Europe with this type of portfolio. Under the leadership of the two Managing Directors, Michael Fieg and Thomas Sperrfechter, further European offices are to be established in the coming years and the consulting portfolio will be considerably diversified and expanded.

"We are very satisfied with the agreed financing solution. About 70% of the shares are now held by the company’s executives. And with the two investors, MBG and S-Kap, we have found the ideal partners for our ambitious expansion plans," said Michael Fieg. Thomas Sperrfechter described the focus of the planned expansion: "Rather than concentrating on rapid growth, we aim for a long-term and sustainable development of the company. Our major international clients appreciate excellent quality and reliability. These values are extremely important to us and are at the heart of everything we do."

Guy Selbherr, Managing Director of MGB, one of the investors, commented: "parsionate is a real success story. We observe that especially large companies require assistance in restructuring their processes, organization and IT. We are pleased to actively participate, with our support, in shaping the future of digitisation." Florentin Walker, Managing Director of S-Kap Beteiligungen added: "High data quality and efficient processes across all sales channels: That’s the future of commerce. And that is exactly what parsionate is providing to its clients. The company is well on the way to becoming one of the leading European consulting firms in omnichannel commerce. We are pleased to be part of this success story."

In order to ensure continuous growth, the existing cooperation agreements with a few selected software vendors have been consolidated. In 2016 parsionate won the "EMEA Partner of the Year" award by Informatica, one of the world’s leading software provider for Master Data Management solutions and was awarded the "Elite Partner" status this year.

MBG Mittelständische Beteiligungsgesellschaft Baden-Württemberg

MBG is a publicly funded investment company dedicated to strengthening the financial structure of business start-ups and medium-sized enterprises, in order to allow them to grow and develop. Currently it provides venture capital funding for 925 companies totaling 259.3 million euro. Although it operates solely within the Federal State of Baden-Württemberg, it is the investor with the most venture capital funding among the MBG companies in Germany. www.mbg.de

S-Kap Beteiligungen, Pforzheim

The S-Kap holding company of the Sparkasse Pforzheim Calw (Savings Bank of Pforzheim Calw) was founded in 2000 and has been offering, since its restructuring in 2007, a diverse product range on the market. Currently it provides funding for 60 companies totaling over 50 million euro. Its portfolio companies generate a turnover of almost 2 billion euro with approximately 8400 employees. The S-Kap holding company significantly contributes to strengthening the regional economy and thus to secure jobs in the region’s industries. www.s-kap.de

parsionate GmbH

Digital transformation is changing markets, consumer needs and the way value is created. parsionate GmbH, with its headquarters in Stuttgart and an office in Hamburg, supports European retailers and brands in implementing their transformation strategies. It suggests appropriate omnichannel concepts and implements them based on state-of-the-art standard software. Experts offer comprehensive consultancy and state-of-the-art knowledge in implementing leading software solutions. Its team comprises some of the leading consultants for e-commerce, omnichannel and Master Data/Product Information Management (MDM/PIM) as well as system architects and technical consultants. www.parsionate.com

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