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Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit
CEO of international research firm chairs pay-TV session with Cox, Liberty Global, ADB, and Verimatrix(PresseBox) ( Dallas, Texas, )
Parks Associates research shows, despite cord-cutting fears inspired by connected CE and OTT video, pay-TV adoption rates are holding steady. In the U.S., 90% of OTT service subscribers also subscribe to a pay-TV service. Furthermore, pay-TV adoption is higher among connected CE owners than among those without; 97% of U.S. broadband households with three or more connected CE devices have a subscription.
"Roughly one-third of connected CE purchases influence service subscriptions, and most of these prompt upgrades over downgrades," said Tricia Parks, Chairman, Founder, and CEO, Parks Associates. "For example, 8% of recent CE buyers upgraded their pay-TV service because of the purchase. Operators throughout the world are re-thinking their approach to OTT and how best to leverage these new, 'unmanaged' screens coming into the connected home."
Operators will face increased competition from Netflix as the firm expands across Europe. Parks Associates reports over 50% of U.S. broadband households with a connected CE watch at least one hour of video per week using Netflix.
Connected TV World Summit takes place June 11-12 at the Royal College of Physicians in London. Parks will chair the session "Technology that will Shape the Pay TV Connected Home," June 12, 12:20-1:00 p.m., featuring:
John Civiletto, VP, Technology Strategic Architecture, Cox
Eric Budin, VP, Product Strategy and Incubation, Liberty Global
Roberto Pellegrini, VP Strategic Marketing, ADB
Steve Christian, VP, Marketing & Product Management, Verimatrix
Parks Associates will host CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home on November 18-19 in Amsterdam. For information on Parks Associates, please contact Holly Sprague at email@example.com.
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