Germany - a country of clever energy savers

forsa survey reveals high interest in saving energy / Osram brings the first LED lamp under ten euros to the market (RRP)

Munich, (PresseBox) - In accordance with EU regulations, after 1 September incandescent lamps may no longer be brought onto the market. A representative survey conducted by the opinion research institute forsa on behalf of Osram reveals that 60 percent of consumers are highly interested in saving energy and more than a third are already using energy-efficient LED lamps. With its first LED lamp with a recommended retail price (RRP) under the magic threshold of ten euros, Osram will now be making this product even more affordable.

Germany has a population with an exceptionally strong awareness of the environment and saving energy. According to a recent forsa survey of more than 1,000 German citizens conducted on behalf of the lighting manufacturer Osram, well over half of all German citizens are interested in the topic of saving energy. In addition to the positive financial aspect, environmental protection is a main concern for nearly half of those surveyed. At the same time, a variety of energy-saving strategies are used in German households: around 90 percent already pay attention to low energy consumption ratings when purchasing electric appliances and almost 80 percent rely on energy-saving lighting.

LED lamps - the light of the future
The advantages of LED lamps are obvious: they save up to 90 percent on electricity usage, provide 100 percent light when turned on, have a very long service life and do not get hot. As the most energyefficient type of lamp, they are also appealing to more and more German citizens. Around 60 percent of those surveyed consider LED lamps to be a good alternative to conventional light bulbs and over 30 percent are already using them. Over 50 percent of those surveyed also consider the currently higher price for LED lamps to be justified based on their energy efficiency and around 35 percent based on their long service life of up to 30 years. At the same time, nearly 40 percent of those surveyed were not aware that LED lamps are available as replacements for conventional light bulbs with a screw base.

The first Osram LED lamp with an RRP of under ten euros
Osram will soon be lowering the cost barrier significantly and will bring the first LED 40-watt replacement lamp with an RRP of under ten euros to the market. "The growing acceptance of LED lamps confirms to us that we have got this technology of the future on the right track. With a price under this symbolic threshold, we are providing access to this energy-efficient lighting to even more consumers", comments Klaus-Günter Vennemann, CEO of the General Lighting business unit at Osram. "At the same time, we are keeping our high quality standards, which are regularly confirmed by independent institutions."

Still a lack of knowledge about alternative lamp technologies
Only a third of German citizens know that the fourth stage of EU regulations on energy efficiency prohibits the further sale of conventional non-directional light bulbs. Just under 40 percent of survey respondents feel that they are roughly informed about possible alternatives, but would like more advice. Around 20 percent of survey respondents indicated that they know hardly anything at all about the topic.

OSRAM GmbH

OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. In fiscal year 2011 (ended September 30, 2011), it generated revenue of about 5 billion Euros. Osram is a high-tech company in the lighting sector and more than 70 percent of its revenue comes from energy efficient products. The company, which is very much internationally oriented, has around 41,000 employees worldwide, supplying customers in 150 countries from its 44 production sites in 16 countries (as of September 30, 2011). Additional information can be found in the internet at www.osram.com

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