Option launches new iCON USB modem series into U.S. with Cincinnati Bell as first customer

iCON 452 Designed to Give U.S. Service Providers Enhanced 3G Access Through AWS at the Fastest Network Speeds Available in the Country

Leuven / Belgium / Cincinnati / Ohio, (PresseBox) - Option.N.V. (EURONEXT Brussels: OPTI; OTC: OPNVY), the wireless technology company, , today announced the launch of its iCON 452 HSPA+ USB modem series in the U.S. with Cincinnati Bell Inc. (NYSE: CBB) as the first customer.

Cincinnati Bell now carries the Option iCON 452, which uses Advanced Wireless Services (AWS) Spectrum and provides the fastest Internet connection possible at enhanced 3G speeds. The iCON 452 allows Cincinnati Bell to offer attractively priced enhanced 3G mobile broadband service with twice the monthly data allowance of similar products in the Cincinnati market area.

With Option's Zero-CD® Plug'n Play Technology, users simply insert the device into a computer, install the software and are instantly connected to the Internet. This makes it an ideal solution for working remotely, studying off campus, connecting online at home or anything else that requires a fast and functional solution for broadband connectivity on the move.

"The iCON 452 is launching on Cincinnati Bell's enhanced 3G wireless network, which means it is ideal for the person who wants fast, easy and superior broadband connectivity throughout the Cincinnati and Dayton regions," said Tim Bracken, director of Cincinnati Bell Wireless. "Independent drive tests have proven that Cincinnati Bell's wireless network has the fewest dropped calls, and according to internal testing, our 3G network is the fastest in our market. We work hard to ensure our network has the best possible voice coverage and are pleased to now offer superior mobile broadband access using the Option iCON 452."

With its convenient retractable USB connector, iCON 452 is a stylish, easy-to-use device that maximizes user's coverage capacity with its quad-band configuration. A built-in Micro-SD slot allows the iCON 452 to double up as a portable storage solution, capable of holding several gigabytes of memory.

Option's iCON 452 3G USB modem is currently available with service in Cincinnati Bell's 3G wireless footprint, which covers the Cincinnati and Dayton metropolitan areas.

"Option's ability to deliver the fastest Internet connection possible is just one of the many ways it helps companies increase their innovative wireless offerings," said Jan Callewaert, CEO Option. "While our partnerships in the U.S. have primarily been with national service providers, we're also interested in working with more regional providers like Cincinnati Bell to help them deliver exciting broadband services to their customers and to compete more effectively."

More information and screenshots of the iCON 452 are available at http://www.option.com/en/products/products/usb-modems/icon452/.

For pricing and rate plan information, please visit www.cbwireless.com.


With headquarters in Cincinnati, Ohio, Cincinnati Bell provides integrated communications solutions - including local, long distance, data, Internet, and wireless services - that keep residential and business customers in Greater Cincinnati and Dayton connected with each other and with the world. In addition, businesses nationwide ranging in size from start-up companies to large enterprises turn to Cincinnati Bell for efficient, scalable office communications systems as well as complex information technology solutions including data center and managed services. Cincinnati Bell conducts its operations through three business segments: Wireline, Wireless, and Technology Solutions. For more information, visit www.cincinnatibell.com.

Copyright ©2009 OPTION. All rights reserved. All product and company names herein may be (registered) trademarks or trade names.

Option N.V.

Option, the wireless technology company, is a leading innovator in the design, development and manufacture of 3G HSUPA, HSDPA, UMTS, EDGE, and WLAN technology products for wireless connectivity solutions. Option has established an impressive reputation for creating exciting products that enhance the performance and functionality of wireless communications. Option is headquartered in Leuven, Belgium. The company also has Research & Development in Belgium (Leuven), Germany (Düsseldorf and Augsburg) and an ISO 9001 production engineering and logistics facility in Ireland (Cork). Option maintains offices in Europe, US, Greater China, Japan and Australia. For more information please visit www.option.com.

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